Home / Knowledge / News / Apparel/Garments / Creating & sustaining apparel brands as tools of survival
Creating & sustaining apparel brands as tools of survival
18
Jul '09
To compete in the domestic as well as the global market, creating, and sustaining a strong brand image is necessary. Branded apparels not only add a stylish image to the apparel, but it also gives something extra to the consumers.

It enables them to create perceptions about the value of the apparel and the brand itself. Branding helps the retailer to 'push' the product to the customer.

For instance; if the customer is not confident about the quality of the fabric, he may hesitate to buy the apparel, assuming that it is risky to buy the product.

On the contrary, if the garment has a label mentioning a renowned brand name, it gives confidence to the consumer and makes him to believe that he is buying a quality product.

Here, the brand name speaks the goodwill the company has created over the years, and motivates the consumer to take the purchase decision.

Branding highlights the positive features of the product and displays it 'Out of the Box' in the consumer's eyes, thus encouraging him to buy.

This is more important for apparel makers as garments have a short life cycle and trends keep changing every now and then. Brands create the strongest competitive advantage for the manufacturer, and the retailer.

Click here to read the complete article

Fibre2fashion News Desk - India


Must ReadView All

Ghana makes tax stamp compulsory on imported textiles

Textiles | On 27th May 2018

Ghana makes tax stamp compulsory on imported textiles

To curb illegal imports, Ghanaian authorities will put a tax stamp on ...

Courtesy: Vishal Mega Mart

Apparel/Garments | On 27th May 2018

Partners Group, Kedaara Capital taking over VMM

Partners Group, a private markets investment manager, and Kedaara...

Courtesy: Deckers

Apparel/Garments | On 27th May 2018

Deckers Brands sales soar 8.4% in Q4FY18

Deckers Brands, a global leader in designing, marketing and...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Top executives
Textile industry, India

The event should be organised every year

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search