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REI spring line to hit Outdoor Retailer Summer Market
Jul '09
Recreational Equipment Inc (REI), a national outdoor gear and clothing retailer, announced its spring 2010 line of exclusive REI-brand gear and apparel, during the Outdoor Retailer Summer Market tradeshow.

The company's products for spring will be available in REI stores and on www.rei.com starting in January 2010, and will include new and revised product and apparel offerings designed for backcountry, backpacking, active and urban lifestyles. A trusted outdoor brand, REI is announcing updates to some of its best-selling, most popular iconic tents, packs, activewear and travel gear, as well as introducing new extended trip packs, sleeping bags and outerwear.

“People have come to rely on REI for innovative, high-quality gear and apparel, and the Spring line really delivers, again,” says Lee Fromson, vice president of REI Gear & Apparel. “Our design team has come up with some incredible updates for some of our icons, including the Sahara pants, Mars and Venus packs, Ultra Light jackets and award-winning Half Dome tent.”

The Half Dome tent is all new. It is roomier and lighter than its predecessor with two-person comfort, easy entry/exit and livability people can expect from REI's backpacking tents. Its award-winning, top-selling predecessor, the Half Dome 2HC, was introduced in 2002 and helped lead the industry to the innovative design of the two-person, two-door, two-vestibule lightweight backpacking tent design that is overwhelmingly present in similar designs today.

REI's All Season Light (ASL) tent series has also been updated. The low-weight, weather-worthy tents fill the gap between ultra light and expedition tents. The ASL design allows for comfort in various weather conditions whether the camping experience includes sun, rain, or even a spring snow storm. The series includes the Cirque ASL 2 with a roomier backpacker-inspired tent design and the Arete ASL 2 or 3 that boast a more compact mountaineer-inspired tent design with a compact footprint.

REI is introducing the new Extended Trip (XT) series backpacks for men and women at 85 and 75 liter sizes, respectively. These packs offer a hybrid design by incorporating the comfort of the internal frame and stability of the external frame for maximum flexibility, while providing ideal comfort and perspiration management for long days and heavy loads.

Great product for a great price, the classic Mars (men's) and Venus (women's) backpacks have been updated to feature new external organizational pocketing, overall suspension and fit. Customers can still enjoy the same feature-rich design of the previous packs that include dual access panels, easy-to-use torso adjustments and an expandable floating top lid to offer maximum comfort for heavy loads on either short or extended backpacking trips in any season.

Minimalists, runners, bicyclists and day hikers will appreciate the new Stoke 9 & 19 hydrationpack for the body-hugging and updated sleek design. These packs are made of double ripstop nylon for exceptional strength and durability, and a built-in egg crate shape foam will allow moisture to escape quickly.

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