Home / Knowledge / News / Apparel/Garments / New Magic Valley Mall store to be DownEast's 8th location in Idaho
New Magic Valley Mall store to be DownEast's 8th location in Idaho
Jul '09
DownEast Basics, known to many shoppers in the West as the place to go for high-style, low-price fashion, officially opened its new store in the Magic Valley Mall in Twin Falls on Friday, July 17.

The fashion retailer, which determines local consumer demand for new locations based on the performance of its mall kiosks, reported that its sales expectations were significantly exceeded for the store's grand opening weekend. Some of the most popular items sold included staples from DownEast's early fall line, including its Center of Attention Dress, Sitting Pretty Top and Composition Skirt.

"We're excited to be in the Magic Valley Mall among top retailers like American Eagle, Aeropostale and Macy's," said Rich Israelsen, chief operating officer for DownEast. "We've operated a mall kiosk there for the last several years and have enjoyed a very high local demand for our styles. When the new, 1,900-square-foot plus retail space became available, it was a logical decision to open in Twin Falls, giving local shoppers greater access to our full product line."

The new Magic Valley Mall store will be DownEast's eighth location in Idaho. The retailer has five additional store locations in Boise, Rexburg, Idaho Falls, and Pocatello, in addition to kiosks at two other retail centers. DownEast plans to continue increasing its retail footprint in Idaho, with plans to open another store in the next 12 months.

Visit the New DownEast Basics Store at the Magic Valley Mall

The new store is located at the Magic Valley Mall, 1485 East Poleline Road, in Twin Falls, Idaho, and is located next to American Eagle. The store will carry the full DownEast Basics clothing line of everyday basics, fashion tops, dresses, skirts, and denim for women, as well as DownEast's girl's and men's lines. Tamara Ingram, who managed the DownEast kiosk at the Magic Valley Mall for almost three years, will manage the new store's staff of five sales associates.

DownEast Basics

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search