Home / Knowledge / News / Apparel/Garments / Li Ning expands into badminton sportswear market
Li Ning expands into badminton sportswear market
23
Jul '09
Li Ning Company Limited, one of the leading sports brand enterprises in China, announces the opening of its first flagship store in Singapore at the newly opened ION Orchard mall. Sports fans in Singapore will be spoilt for choice as leading sportswear group Li Ning marks its global expansion into Southeast Asia.

The Li Ning boutique at ION Orchard will be a 'badminton paradise' for sports fans as they will get the opportunity to own technology-inspired badminton sportswear as well as top class racquets, used by top seeded shuttlers such as Lin Dan, Chen Jin and Bao Chun Lai. Another unique experience at the shop would be the racquet stringing & rental services. To ensure product satisfaction, customers can rent racquets for trial.

According to Mr. Nicholas Chong, Chief Financial Officer, Li Ning Company Limited, "The decision to launch our first Li Ning flagship store out of China, in cosmopolitan Singapore city, is an important step of the Group's strategy in sports category differentiation and brand internationalization. Badminton is a popular, prevalent and influential sports in Southeast Asia, including Singapore, Indonesia, and Malaysia. Expansion into this market not only shows our determination to become the sports brand synonymous with badminton, it also laid a solid foundation for the Group's expansion into overseas market."

Commenting on the brand marketing of badminton, Mr. Chong said, "We have already sponsored the Chinese National Badminton Team, and have secured several high level BWF badminton tournaments such as Li Ning Sudirman Cup Mixed Team Championships, Li Ning China Masters Super Series and Li Ning China Open Super Series. These sports events will help to increase the influence of Li Ning Brand in the badminton sector."

Gracing the store launch is the Guest-of-Honour, Mr. Lee Yi Shyan Minister of State, Ministry of Trade and Industry & Ministry of Manpower, and President of Singapore Badminton Association.

"In the current tough climate, whereby global conglomerates and local companies are retrenching staff and implementing cost-cutting measures, it is laudable that we have Li Ning choosing Singapore to establish its first foreign venture in Southeast Asia and developing their brand here. In addition, Li Ning's commitment to the local sports development through a strategic collaboration with the Singapore Badminton Association, signals good news for the huge base of badminton fans in Singapore and in the region. We will be planning initiatives together to further boost mass participation as well as spearhead our athletes' training programmes in preparation for SEA Games 2009 this year, and Commonwealth Games 2010, Asian Games 2010 next year and ultimately, Olympics Games in 2012," said Mr. Lee.

Li Ning Company Limited


Must ReadView All

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Textiles | On 20th Apr 2018

Vietnam’s textile & garment exports earn $7.3 bn in Q1

Vietnam earned $7.339 billion from textile and garment exports in the ...

Uganda yet to exploit AGOA benefits: US envoy Malac

Apparel/Garments | On 20th Apr 2018

Uganda yet to exploit AGOA benefits: US envoy Malac

Uganda is yet to take full advantage of the Africa Growth and...

Courtesy: KBR, Inc

Textiles | On 20th Apr 2018

KBR completes KPIC’s ethylene plant revamp project

KBR, Inc. has successfully completed the ethylene plant revamp...

Interviews View All

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Urmil Arya

Sushila International, a well established textile organisation established ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search