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New Wave to supply Thermo °Cool garments to Rowing athletes
25
Jul '09
During the Rowing World Cup in Lucerne and the World Rowing Championships in Poznan, New Wave Sportswear in Germany - official FISA - Partner and manufacturer of functional shirts - will provide to all athletes Thermo Cool garments for enhanced performance and thermoregulation.

High endurance sports in hot and humid conditions are detrimental to both performance and athletes themselves. This has led in the market to an increasing interest in choosing Thermo Cool garments, specifically designed to provide multifunctionality: evaporative cooling and thermobuffering, reducing the exposure impact with external temperatures, protecting the user from temperature changes.

New Wave Sportswear, based in Germany, has seen in Thermo Cool garments the benefits of optimizing the body's thermoregulation abilities and adapts to the needs of the athlete as is required in such demanding regattas. They will be providing functional shirts to all athletes at the Rowing World Cup and the World Rowing Championship. The fabric for the shirts has been supplied by Eschler, Germany and Switzerland.

Silvia Toledo of ADVANSA commented, “We are really excited that Thermo Cool will be used in the collection for the events in Lucerne and in Poznan and hope it will contribute to the athlete's success! We are convinced that the garments will offer them the maximum performance and best comfort.”

Thermo Cool is the result of years of study on human thermoregulation from the privileged platform of profiled cross section products. It consists of a unique blend of fibres with a hollow core along with fibres with a channelled surface providing a dual functionality: When the athlete is hot and perspiring, the fabric provides evaporative cooling, keeping the user cool and comfortable.

When the athlete is cold and shivering, the fabric reduces the exposure impact with the external temperatures, keeping the user warm and thermo regulated. For customers concerned about the environment, Thermo Cool is also available in an ECO version that uses a polymer made from renewable resources, such as corn, instead of traditional petrochemical derivates.

Created in 1997, the Rowing World Cup is an international annual team competition, organised by FISA (the International Rowing Federation), comprising three international regattas per year held throughout the summer. At each regatta, the nation with the most points wins the Rowing World Cup Leading Nation Cup. A Rowing World Cup Champion is allocated in each boat class to the nation with the most points won in that boat class at all three regattas.

The final stage of the 2009 Rowing World Cup will be taking place in Lucerne, Switzerland, from 10th to 12th July. The important World Rowing Championships, an international rowing regatta also organized by FISA - determines the world's best - will be in Poznan, Poland from 23rd to 30th August.

ADVANSA Marketing GmbH


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