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Gap introduces (PRODUCT) RED Artist Edition T-Shirt collection
27
Jul '09
Bringing unique style and diversity to the perfect t-shirt, this month Gap introduced original designs from 12 artists for its fall (PRODUCT) RED Artist Edition T-Shirt collection. The featured artists range from the established to the up-and-coming and include James Jean, Geoff McFetridge, Non-Format by Kjell Ekhorn and Jon Forss, Deanne Cheuk, Keiko Itakura, Kari Moden, nomoco, James Joyce, Stephen Kelleher, Stina Persson, David Hollier and Celia Calle.

To spotlight the new collection, Gap is opening the doors to a pop-up art gallery featuring original works of art by 10 of the artists in its rotating concept venue adjacent to its 5th Ave. flagship store.

The collection is also available at Gap stores nationwide, with select styles available at gap.com and the Whitney Museum of American Art in New York City. Now through August 30, the Whitney Museum Store will carry five women's and five men's styles.

In partnership with (PRODUCT)( )RED, 50 percent of profits from the sale of Gap (PRODUCT)( )RED Artist Edition T-Shirts will benefit the Global Fund, to help eliminate AIDS in Africa.

"We take pride in working with (RED) and providing opportunities for our customers to participate in the fight against AIDS in Africa," said Ivy Ross, executive vice president, Gap Marketing. "With our heritage in redefining classics, we love how this collaboration with original artists to rework our iconic t-shirt provides consumers with unique, meaningful pieces that serve a very important purpose."

Meet the Artists:

The artists come from diverse backgrounds, ranging from poets and illustrators to designers and animators.

James Jean is in constant search of the sublime in the forms of nature, in the rationality of design, and in the havoc of chance, rendered in pigment and pixels.

Geoff McFetridge instinctively ignores creative boundaries. He's a truly multidisciplinary artist. From poetry and graphics to textiles and animation, McFetridge is an all-around visual auteur.

Non-Format is Kjell Ekhorn (Norwegian) and Jon Forss (British). They believe typography and image making are two sides of the same coin. Which side is heads and which side is tails, they leave for you to decide.

Deanne Cheuk is an artist, designer, and illustrator. She is obsessed with utopia, mountains, waterfalls, outer space, trees, clouds, the ocean, patterns, mushrooms, shadows, and colors that look almost black.

Keiko Itakura's work traces the complexity of happiness with adventures into the outer reaches of virtue and vice. The more you look, the more you feel.

Swedish illustrator Kari Moden is inspired by pop art, fashion, and South American poster design. With a great sense of color, she uses her bold and expressive style to mix simple shapes with type.

nomoco's inspiration is nature. She enjoys playing with ink and its organic movement.

James Joyce's art combines bold graphic shapes, hand drawn lines, and vibrant color to create powerful, ideas-based imagery.


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