Home / Knowledge / News / Apparel/Garments / Shapewear @ Maidenform performs well
Shapewear @ Maidenform performs well
13
Aug '09
Maidenform Brands, Inc., a global branded marketer of intimate apparel, reported second quarter 2009 net sales of $114.2 million, an increase of 5.6% over the second quarter of 2008, driven by continued strength in its core bra and shapewear businesses, replenishment of its Donna Karan and DKNY licensed brands, the introduction of new programs with off-price retailers and sales to a specialty retailer. Reported earnings per share (EPS) of $0.31 for the second quarter of 2009 were down as compared to EPS of $0.33 in the second quarter of 2008.

Maurice S. Reznik, Chief Executive Officer, stated, "We're very pleased with our results in the second quarter and for the year-to-date. We've differentiated ourselves from our competition with leadership and innovation in bras and shapewear and we continue to build penetration across all of our channels of distribution. While the marketplace and economy remain challenging, we're deeply focused on executing our strategies and investing in our business and infrastructure to further strengthen our company and drive continued market share growth through the balance of this year and forward."

Financial Results for Second Quarter 2009 versus Second Quarter 2008
Net sales for the second quarter of 2009 increased $6.1 million, or 5.6%, to $114.2 million. Wholesale segment net sales in the second quarter of 2009 increased $6.1 million, or 6.5%, to $99.7 million. Retail segment net sales were unchanged at $14.5 million in the second quarter of 2009.

The Company's net sales performance by channel of distribution is highlighted in Exhibit 1 to this press release.

Wholesale Segment
Department Stores and National Chain Stores
Net sales for the department stores and national chain stores channel decreased $1.0 million, or 1.7%, to $56.4 million in the second quarter of 2009. This decrease reflected the weakness in this channel as a result of the global economic slowdown, along with promotional activities with retail partners to increase inventory productivity and lost sales associated with customer bankruptcies filed in the second half of 2008. Partially offsetting this decrease were sales from the Company's licensed brands Donna Karan and DKNY that the Company launched in the first quarter of 2009.

Mass Merchants
Mass merchant channel net sales decreased $2.1 million, or 7.4%, to $26.4 million in the second quarter of 2009. Sales were impacted by a non-recurring program with a warehouse customer and lower private brand sales with one mass customer. Partially offsetting this decrease was the continued growth of Maidenform's Sweet Nothings and Inspirations(TM) brands in the shapewear and bra categories.

Other
Net sales in the other channel increased $9.2 million, or 119.5%, to $16.9 million in the second quarter of 2009 primarily from the replenishment of products based on the Company's patent-pending Total Solution(TM) technology with a specialty retailer and higher sales to off-price retailers.


Must ReadView All

Courtesy: BekaertDeslee

Textiles | On 23rd Oct 2017

BekaertDeslee to expand North American facility

BekaertDeslee, one of the largest manufacturer of mattress textiles...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Courtesy: Messe Frankfurt

Textiles | On 23rd Oct 2017

Over 4,000 exhibitors attend Intertextile Shanghai 2017

Another successful Intertextile Shanghai Apparel Fabrics has wrapped...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
76.1%
No
12.7%
Skip
11.3%

Total Votes: 71

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
28.2%
Skip
9.9%

Total Votes: 71

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.9%
No
9.9%
Skip
4.2%

Total Votes: 71

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
76.1%
No
11.3%
Skip
12.7%

Total Votes: 71


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search