Home / Knowledge / News / Apparel/Garments / USPA launches THRE3 sportswear brand at Kmart
USPA launches THRE3 sportswear brand at Kmart
17
Aug '09
USPA Properties Inc (a subsidiary of the United States Polo Association) has announced the launch of its new sportswear brand, THRE3, for men, women, boys and girls exclusively at Kmart. The line - which includes polo shirts, rugby shirts, jeans, sweaters, woven shirts and long-sleeve fleece - is available at www.Kmart.com and in Kmart stores, just in time for back-to-school or campus.

The brand name, THRE3, was derived from the most important player on the polo team, the captain, who wears the number "3" on his jersey. The clothing in the line features relaxed yet classic styles in on-trend colors to comfortably fit the lifestyles of each member of the family.

"We're proud that Kmart is the exclusive retailer for the new THRE3 apparel line," said Mark Snyder, Kmart's chief marketing officer. "THRE3 offers clothes for the entire family featuring high quality fabrics, classic American design plus the attention to detail that has become the signature of every apparel line at Kmart."

"The THRE3 brand was designed to depict the authentic lifestyle concept of the sport of polo in the United States. It's comfortable, casual, and accessible to everyone in the family. We believe the relationship with Kmart is a well-chosen step toward the long-range success of the THRE3 brand," said Cliff Lelonek, President and CEO of U.S. Polo Assn., a division of Jordache Ltd.

Jordache will be responsible for the design, manufacturing, and all creative aspects of the THRE3 Brand. Jordache is planning four annual product releases in its long term strategy of creating value for consumers in all categories.

"We are pleased that Kmart is launching our new brand, THRE3, with its close ties to the inspiration of the sport," said David Cummings, President and CEO of USPA Properties.

Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass-merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66.

A leader in denim manufacturing, design and marketing, Jordache Enterprises manufactures and licenses for brands like Gasoline, Maurice Sasson, KIKIT Earl Jeans and U.S. Polo Assn.

The United States Polo Association, a non-profit organization, is the official governing body for the sport of polo in the United States since 1890.

USPA Properties Inc

Must ReadView All

President Tsai Ing-wen delivering remarks before boarding her plane bound for Central America. Courtesy: Presdient's office

Textiles | On 16th Jan 2017

‘Textiles at centre of Taiwan’s new trade arrangements’

Textiles should be at the heart of Taiwan’s thinking while developing ...

Apparel/Garments | On 16th Jan 2017

Ralph Lauren develops policy on tracking wood based fabrics

In a bid to trace source of wood based fabrics like viscose and rayon ...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search