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USPA launches THRE3 sportswear brand at Kmart
17
Aug '09
USPA Properties Inc (a subsidiary of the United States Polo Association) has announced the launch of its new sportswear brand, THRE3, for men, women, boys and girls exclusively at Kmart. The line - which includes polo shirts, rugby shirts, jeans, sweaters, woven shirts and long-sleeve fleece - is available at www.Kmart.com and in Kmart stores, just in time for back-to-school or campus.

The brand name, THRE3, was derived from the most important player on the polo team, the captain, who wears the number "3" on his jersey. The clothing in the line features relaxed yet classic styles in on-trend colors to comfortably fit the lifestyles of each member of the family.

"We're proud that Kmart is the exclusive retailer for the new THRE3 apparel line," said Mark Snyder, Kmart's chief marketing officer. "THRE3 offers clothes for the entire family featuring high quality fabrics, classic American design plus the attention to detail that has become the signature of every apparel line at Kmart."

"The THRE3 brand was designed to depict the authentic lifestyle concept of the sport of polo in the United States. It's comfortable, casual, and accessible to everyone in the family. We believe the relationship with Kmart is a well-chosen step toward the long-range success of the THRE3 brand," said Cliff Lelonek, President and CEO of U.S. Polo Assn., a division of Jordache Ltd.

Jordache will be responsible for the design, manufacturing, and all creative aspects of the THRE3 Brand. Jordache is planning four annual product releases in its long term strategy of creating value for consumers in all categories.

"We are pleased that Kmart is launching our new brand, THRE3, with its close ties to the inspiration of the sport," said David Cummings, President and CEO of USPA Properties.

Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass-merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66.

A leader in denim manufacturing, design and marketing, Jordache Enterprises manufactures and licenses for brands like Gasoline, Maurice Sasson, KIKIT Earl Jeans and U.S. Polo Assn.

The United States Polo Association, a non-profit organization, is the official governing body for the sport of polo in the United States since 1890.

USPA Properties Inc

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