Home / Knowledge / News / Apparel/Garments / Richmond-based Mountain Hardwear plans new store in Tokyo
Richmond-based Mountain Hardwear plans new store in Tokyo
18
Aug '09
Mountain Hardwear Inc., a leading mountaineering, outdoor equipment and clothing company, announced it will open a store in the exclusive Harajuku neighborhood in Tokyo, Japan, showcasing Mountain Hard Wear apparel and equipment and Montrail footwear. The Grand Opening celebration will take place on September 10th 2009.

The new store is Mountain Hardwear's third company-owned branded store worldwide, joining the company's Seattle store that opened in December 2008 and the Portland, Oregon store that opened in April 2008.

"The opening of the new Tokyo store represents the popularity and global appeal of sports like mountaineering, skiing and trail running. We are seeing increasing interest and participation in these activities throughout Japan, and as these sports continue to grow, so has awareness and demand for Mountain Hard Wear and Montrail products," said president of Mountain Hardwear and Montrail, Mike Wallenfels.

According to Wallenfels, Japan's outdoor market has become increasingly health conscious and trekking, bicycle riding and trail running are becoming very popular outdoor activities. "Our vision for the Mountain Hardwear store is that it will reflect the climbing and mountain culture and passion on which our brand is built," he added.

The new Harajuku store is located at 6-18-11 Jingumae, Shibuya-ku, Tokyo and measures 198 square meters or 2100 square feet."The store is intended to reinforce our brand messages and consumer recognition in the market. We expect to see this store elevate overall brand awareness and increase consumer demand for Mountain Hard Wear and Montrail products across our existing base of retailer partners," said Wallenfels.

Mountain Hardwear's Tokyo store will celebrate its Grand Opening on September 10th 2009 and will feature appearances by four local athletes including a trail runner and mountain guide.

Mountain Hardwear, Inc. makes cutting edge mountaineering and outdoor equipment, apparel and accessories for ultimate performance in extreme conditions. Established in 1993 by a group of outdoor industry veterans, Mountain Hardwear is a wholly-owned subsidiary of Columbia Sportswear Company based in Richmond, Calif.

Mountain Hardwear Inc

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search