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Market for maternity wear undergoes exponential growth
Aug '09
Maternity wear products have grown exponentially over the last five years. 'To be mothers' are demanding more from clothing retailers, due to which apparel producers are coming up with new applications in a big way. T

The market for maternity wears in the US has experienced a 12% increase. New materials and design techniques help the 'Mothers to be' retain their individuality and style throughout the period of pregnancy.

Numerous fashion designers are applying their creativity and talent in designing new stylish and fashionable dresses, making this segment to emerge as an important portion in the world of fashion.

This market segment undergoes a regular churn and positive factors such as growing acceptance of shopping online, gives retailers much better reach, to increase the marketability of maternity apparels.

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Fibre2fashion News Desk - India

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