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'The Roots of Rock' clothing line celebrates artwork
04
Sep '09
Wolfgang's Vault and The Original Retro Brand have joined forces to create and launch an exclusive design portfolio called "The Roots of Rock." This collection will feature interpretations of the iconic imagery of the greatest music, moments and venues from the past five decades of rock. The line of vintage-inspired men's and women's apparel will be in stores in the Fall of 2009.

Wolfgang's Vault is known for its iconic rock imagery and vast catalog of live music recordings. The poster art owned by Wolfgang's Vault represents historic, often hand-rendered colorful and stylized artwork originally created to promote concert events since 1965. This collection of poster art was the inspiration from which the companies have created the "Roots of Rock" designs.

Eric Johnson, President and COO of Wolfgang's Vault said: "We are incredibly excited to be working with The Original Retro Brand to launch these new products. The quality of their team and their past success made them a perfect partner for us. This line will create a collection of wearable art that we hope will appeal to music fans of all ages."

"Wolfgang's Vault's imagery is remarkable," says Marc Herman, CEO of The Original Retro Brand. "The blend of timeless art with legendary rock and roll history is unparalleled. The "Roots of Rock" collection provides the ideal opportunity to use our luxury retro apparel as canvases for these tremendous graphics. We have searched for the right music property for quite some time, and have finally found the perfect fit."

The Original Retro Brand ("ORB") is a privately held company founded in January 2007 by apparel industry veterans of 25 years, Marc Herman and Rick Schwartz. The company is a high-end sportswear company for men, women, boys and girls, based in the historic Fashion District in downtown Los Angeles, California.

Wolfgang's Vault is the online destination for live music and the world's largest collection dedicated to live concert recordings and vintage music memorabilia.

The Original Retro Brand


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