Home / Knowledge / News / Apparel/Garments / 'The Roots of Rock' clothing line celebrates artwork
'The Roots of Rock' clothing line celebrates artwork
04
Sep '09
Wolfgang's Vault and The Original Retro Brand have joined forces to create and launch an exclusive design portfolio called "The Roots of Rock." This collection will feature interpretations of the iconic imagery of the greatest music, moments and venues from the past five decades of rock. The line of vintage-inspired men's and women's apparel will be in stores in the Fall of 2009.

Wolfgang's Vault is known for its iconic rock imagery and vast catalog of live music recordings. The poster art owned by Wolfgang's Vault represents historic, often hand-rendered colorful and stylized artwork originally created to promote concert events since 1965. This collection of poster art was the inspiration from which the companies have created the "Roots of Rock" designs.

Eric Johnson, President and COO of Wolfgang's Vault said: "We are incredibly excited to be working with The Original Retro Brand to launch these new products. The quality of their team and their past success made them a perfect partner for us. This line will create a collection of wearable art that we hope will appeal to music fans of all ages."

"Wolfgang's Vault's imagery is remarkable," says Marc Herman, CEO of The Original Retro Brand. "The blend of timeless art with legendary rock and roll history is unparalleled. The "Roots of Rock" collection provides the ideal opportunity to use our luxury retro apparel as canvases for these tremendous graphics. We have searched for the right music property for quite some time, and have finally found the perfect fit."

The Original Retro Brand ("ORB") is a privately held company founded in January 2007 by apparel industry veterans of 25 years, Marc Herman and Rick Schwartz. The company is a high-end sportswear company for men, women, boys and girls, based in the historic Fashion District in downtown Los Angeles, California.

Wolfgang's Vault is the online destination for live music and the world's largest collection dedicated to live concert recordings and vintage music memorabilia.

The Original Retro Brand

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search