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Komar to distribute Maidenform garments
09
Sep '09
Maidenform Brands Inc announced that the Company has entered into a license agreement with Komar Company. The license agreement grants Komar the exclusive right and license to manufacture, market, sell and distribute women's and children's sleepwear, women's long underwear and women's swimwear under certain Maidenform brands to select retailers in the U.S., Canada and Mexico. The agreement is effective immediately and financial terms of the agreement were not disclosed.

"We are very excited to work with Komar. Our partnership will further establish Maidenform as a lifestyle brand and bring more brand exposure to both current and new customers in the U.S., Canada and Mexico," stated Maurice Reznik, Chief Executive Officer of Maidenform. "These are natural line extensions for Maidenform, and will serve different consumer needs and market segments while increasing our visibility at department stores, chains and mass merchants."

"As the Donna Karan and DKNY sleepwear licensee, we have come to know and respect Maidenform," stated Charles Komar, President and Chief Executive Officer of Komar. "We are very excited to be partnering with Maurice and his team to expand the Maidenform family of brands into new categories."

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear.

Komar is a 101 year old, family owned, apparel and consumer products company.

Maidenform Brands Inc


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