Home / Knowledge / News / Apparel/Garments / Russ Berrie changes corporate identity to Kid Brands Inc
Russ Berrie changes corporate identity to Kid Brands Inc
10
Sep '09
Russ Berrie and Company, Inc. announced it intends to change its corporate name to Kid Brands, Inc., subject to shareholder approval later this month. The new name reflects the Company's transformation and growth strategies focused on the infant and juvenile products industry globally.

Bruce G. Crain, Chief Executive Officer and President, commented, “Our decision to pursue a new corporate identity as Kid Brands, Inc. is the culmination of our Company's transformation toward focusing purely on the attractive infant and juvenile products industry. The name reflects and communicates our current portfolio of infant and juvenile businesses and is also consistent with our additional growth strategies and intentions to enter complementary and adjacent categories over time.Further, we believe our new name reinforces our core strategy of industry leadership through design-led and innovative branded product offerings and sends a clear message about our ability to bring comprehensive solutions to our retailer partners and to consumers.”

The Company plans to continue to market its branded products primarily under the brand names of its subsidiaries (Kids Line, LaJobi, Sassy and CoCaLo), and also continue to offer programs under select licenses such as Carter's, Disney, Graco and Serta.

Shareholders have been notified of the proposal to change the corporate name to Kid Brands, nc. through the Company's proxy statement and the vote will take place at the Company's Annual Meeting planned for September 22, 2009. If the name change is approved, the Company anticipates that its trading symbol on the NYSE would be changed to "KID" as soon as possible thereafter.

Russ Berrie and Company, Inc. and its subsidiaries are leaders in the design, development and distribution of infant and juvenile branded products. Its design-led products are primarily distributed through mass market, baby super stores, specialty, food, drug, independent and ecommerce retailers worldwide.

Russ Berrie and Company Inc

Must ReadView All

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango gives distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Textiles | On 23rd Feb 2017

Incentives would spur jobs: New ASSOCHAM president

Further incentives for investment into manufacturing, IT,...

Information Technology | On 23rd Feb 2017

Lectra unveils supply chain programme for fashion industry

Lectra, the world leader in integrated technology solutions dedicated ...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search