Home / Knowledge / News / Apparel/Garments / MFLI & Houston PAD partnership for women's collection
MFLI & Houston PAD partnership for women's collection
11
Sep '09
Muscle Flex Inc. announced that it has signed a comprehensive agreement with Houston PAD, master distributor of VATA Brasil OneFit(sizes 0 - 12) Active Wear, to market an exclusive Muscle Flex by VATA Brasil Women's Sport & Active Wear Collection, a co-branded Muscle Flex VATA Brasil Collection as well as the full VATA Brasil line of Sports and Active Wear apparel. As well, Muscle Flex has officially launched www.MuscleFlexVATA.com which provides consumers and investors with detailed information regarding the product lines. Due to the scope of this agreement, Muscle Flex shall issue a number of additional press releases over the next short while and provide investors with agreement and product marketing details.

The agreement provides Muscle Flex Inc. three full and distinct apparel collections that it will market via a 30 minute television program as well as traditional and online retail channels.

The three Collections are:
The Exclusive Muscle Flex Premiere by VATA Brasil Collection –The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection – This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 – 18 pieces with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

The VATA Brasil Collection – Muscle Flex shall offer the full line of VATA Brasil Sports & Active Wear products on its website on a non-exclusive basis. This ensures that all sales and leads generated by Muscle Flex sales and marketing strategies will not be subject to any “bleeding” if other pieces from the VATA Brasil Collection are desired by the customer. To be launched in October 2009.

The entire VATA Brasil and the Exclusive Muscle Flex Premiere Collection is a OneFit garment that fits sizes 0 -12 making it a perfect candidate for a direct response 30 minute television program. The specially designed VATA OneFit fabric is a lightweight, highly elastic fabric that has four times more filaments than regular fabric. he VATA OneFit fabric has a memory stretch quality which allows for its incredibly comfortable OneFit feature.

The unique properties of the VATA OneFit fabric,draws moisture away from the skin and forces it to the surface by way of millions of specially designed filaments. Once there, it rapidly evaporates. The moisture drawing properties of the VATA Brasil OneFit fabric is a natural wicking process as opposed to a chemical treatment used by most other garment manufacturers.

The OneFit VATA fabric has 4 times the filaments than regular yarn and its millions of filaments make for a softer, drier more comfortable feel. The ultra stretch and memory stretch features make for a perfect fit at any size.You won't ever want to get out of your Muscle Flex VATA Brasil apparel!!
- Light Weight
- OneFit (Sizes 0 - 12)
- Sassy & Sexy Styling
- VATA Moisture Drawing Fabric
- Amazing Comfort
- Natural Wicking (No Chemicals)

The incredible feel and soft touch to your body is all you will need to fall in love with your Muscle Flex VATA Brasil apparel.

“Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “OneFit” and VATA Brasil are Trademarks of VATA Enterprises “Muscle Flex Premiere” is a Trademark of Muscle Flex Inc.

Muscle Flex Inc

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search