Home / Knowledge / News / Apparel/Garments / Debut of Muscle Flex VATA Brasil line at GBK Hollywood event
Debut of Muscle Flex VATA Brasil line at GBK Hollywood event
Sep '09
Muscle Flex Inc announced that it will be attending the GBK Productions Emmy Awards Gifting Lounge on September 18 and 19 in Los Angeles and will debut its Muscle Flex VATA Brasil Sports & Active Wear collection, www.MuscleFlexVATA.com. This invite only event is an exclusive Emmy Awards gifting bazaar which is attended by Hollywood's elite celebrities, media, agents, producers and Hollywood insiders. The event is also well attended by national and international media and press organizations.

On June 29, 2009 Muscle Flex announced that influential Hollywood insider GBK Productions, provided a standing invite to Muscle Flex to all of its high profile Hollywood and National media events. GBK Productions invites only selected companies to attend their luxury and high profile galas and seeks to connect today's hottest celebrities, personalities and media with new and exciting products to create an industry "buzz" and national media exposure for companies showcasing their products at their world-class prestigious events. GBK Productions is the premier company engaged in putting on some of the most prestigious events and gifting suites in Hollywood which include: The MTV Music Awards, The Golden Globes, The Oscars, The American Music Awards, Cannes, the Sundance Film Festival, the Emmy Awards as well as the Superbowl, and many others.

Events such as the Emmy Awards GBK Productions Gifting Lounge forms an integral part of Muscle Flex's strategy of launching new products with intensified media exposure and allows for potential endorsement deals, testimonials and participation by some of Hollywood's most visible celebrities in helping to establish Muscle Flex brands.

"Muscle Flex's suite of products has that exciting, large market potential and celebrity appeal that can work extremely well in the high-profile gifting shows and Hollywood events," commented Gavin Keilly, President of GBK Productions. "GBK presents some of the most prolific and sought after Hollywood gifting events. Muscle Flex and their suite of products is always a welcome addition to the lineup."

"GBK Productions is an influential player in Hollywood and we are thrilled to be associated with Gavin Keilly and his talented group of media professionals. Our new products are being launched through a comprehensive marketing model in the $150 Billion direct response TV industry. GBK Productions provides the celebrity association and heightened 'media buzz' that differentiates our product releases and complements our efforts to maximize product awareness through multiple media channels," commented Danny Alex, Muscle Flex CEO.

Last week, Muscle Flex announced that it had signed an exclusive agreement with Houston PAD, master distributor for VATA Brasil™ for the development of two distinct sports & active wear collections:

The Exclusive Muscle Flex Premiere™ by VATA Brasil™ Collection -- The Muscle Flex Premiere line shall be an exclusive,original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

Must ReadView All

Textiles | On 20th Oct 2016

Indian polyester market demand grows 14% in Q2 FY17: RIL

The Indian polyester market witnessed a demand growth of 14 per cent...

Fashion | On 20th Oct 2016

Replay to explore new markets in 2017

Replay, the iconic Germany based denim brand, is planning to get into ...

Textiles | On 20th Oct 2016

Pakistan proposes Rs200 bn for textile sector revival

A bailout package of Rs 200 billion has been proposed by the Pakistan ...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search