Home / Knowledge / News / Apparel/Garments / Uniquely designed undergarment achieves sales of 50,000 units
Uniquely designed undergarment achieves sales of 50,000 units
Sep '09
Saxx, the latest innovation in men's underwear, announced the sale of its 50,000th pair, a milestone reached in the less than two years since the product was introduced and,remarkably, achieved almost entirely by the word of mouth of devoted male consumers. Sales figures were announced today by Saxx Apparel founder, Trent Kitsch.

Saxx' design innovation, its Comfort Side Panels, was developed to prevent contact between a man's testicles and his legs, providing a cool, dry environment of comfort. The side panel design creates a hammock-like pouch from two thin mesh panels, which improve the feel for a man's "package" throughout the day. The side panels are unique to the Saxx design and have added a noticeable benefit to men's underwear, which has not significantly changed in decades.

"We are a men's underwear company," said Kitsch. "We exist to provide a quality product that is comfortable, durable and fashion-conscious. But what makes us unique is our patented design, the Saxx Comfort Side Panels. No man who tries Saxx will be as satisfied with any other underwear, so this sales figure is gratifying, but not surprising."

Saxx first reached the market with an initial offering of 200 pairs in October 2007, which sold out in hours. Kitsch and his team have been perfecting and expanding the product ever since. It is now available in lines including Everyday, Bamboo and Performance, and in boxer brief, trunk and long john styles. Saxx is distributed in the United States and Canada through select retail stores.

Saxx Apparel

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search