Home / Knowledge / News / Apparel/Garments / PEI signs deal with MAG & IFG for Jantzen and ProPlayer
PEI signs deal with MAG & IFG for Jantzen and ProPlayer
23
Sep '09
Perry Ellis International announced that it has signed two new licensing agreements for its Jantzen and ProPlayer brands with MAG Brands LLC/Millennium Apparel Group (“MAG Brands”) and IFG Corp. (“Innovative Fashion Group”), respectively. Both MAG Brands and Innovative Fashion Group are part of the Adjmi Apparel group of companies.

“We are very excited about the continued expansion into new product categories for our diversified portfolio of brands. MAG Brands and Innovative Fashion Group are great business partners and leaders in their respective categories. We look forward to a successful and expanding business partnership with them,” Oscar Feldenkreis, President and COO of Perry Ellis International, commented.

MAG Brands, a leader in the children's swimwear market, will design, manufacture and distribute girls' swimwear and cover-ups under the Jantzen brand in the U.S. The Jantzen product line for girls will be designed exclusively for sizes 4 to 16 and include swimsuits, board shorts, rash guards and swim cover-ups and will be distributed at the department store and specialty sports channels. Initial shipments are expected in early January 2010.

Raymond Dayan, President of MAG Brands commented: “Jantzen is one of the best brands in the swimwear market today, and we are very excited at MAG Brands for having the opportunity to produce a girls' line under such an iconic name. Our unique capabilities, coupled with the heritage of Jantzen, make a very powerful combination in the marketplace.”

Innovative Fashion Group will design, manufacture and distribute men's athletic apparel and performance underwear under the ProPlayer brand. The line will be distributed in the U.S. at sports specialty stores and mid-tier retailers starting in November of 2009. This license excludes product in the collegiate team logo market, which is covered by another PEI Licensing licensee.

“ProPlayer is a great brand with amazing untapped potential in the athletic apparel market. This agreement will allow us to position ProPlayer as a true performance alternative in the mid-tier and sporting channel markets. We look forward to a successful business relationship with a great company such as Perry Ellis International,” Ronnie Adjmi, President of Innovative Fashion Group concluded.

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution.

Perry Ellis International


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search