Home / Knowledge / News / Apparel/Garments / Odd Molly steps into menswear segment
Odd Molly steps into menswear segment
Sep '09
Odd Molly has developed clothing for women since 2002, successfully establishing its brand in some 40 countries worldwide. During the past year, the company initiated licensing partnerships within the eyewear and skincare product groups. Odd Molly has now chosen to enter the menswear segment to meet the current demand for masculine, casual and personal men's clothing. The launch of Odd Molly's first menswear collection in selected markets is planned for autumn 2010.

“After seven years in women's clothing, we are ready to enter the menswear segment. We have an experienced and competent organization and a business model that includes selected agents, which enables us to efficiently establish a global presence – but we plan to begin cautiously, launching our products in a few markets next year,” says Christina Tillman, President of Odd Molly.

During the first stage of its menswear venture, Odd Molly will develop a small collection under a proprietary brand, which will be launched in cooperation with a selection of the company's existing agents. The company will also evaluate new partners that have successfully established contacts in the menswear segment.

“Our experience tells us that there is considerable demand for casual men's clothing with a personal design. At the same time, this is a new target group for Odd Molly.But if we are successful in this segment, men and boys tend to show greater brand loyalty as a target group than women and girls,” says Christina Tillman.

As with the Odd Molly's women's collections, all design and product development will be performed by the company itself. The organization will gradually be expanded to include a small staff of experienced employees in the areas of design, purchasing and sales to manage the initial development work that will commence in autumn 2009.

Odd Molly is a Swedish company that designs, markets and sells fashion for women, primarily through retailers worldwide. The brand's signature is beautiful, personal, sensual designs, combined with high quality and a distinctive profile. Odd Molly products are sold through approximately 1,550 retailers and one company-owned store in 36 countries around the world, with local representation in 23. Odd Molly has 36 employees at its offices in Stockholm and Los Angeles, as well as the company-owned store in Stockholm. Sales amounted to SEK 268 million in 2008, with operating profit of SEK 68 million.

Odd Molly International AB

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search