Home / Knowledge / News / Apparel/Garments / Apparel brand Xtep signs 'Super Girls' winners
Apparel brand Xtep signs 'Super Girls' winners
29
Sep '09
Xtep International Holdings Limited has added to its stars line up of brand representatives with the signing of the top 5 winners of the recent nationwide big hit Super Girls singing contests. The top 5 winners from the contest, namely Jiang yingrong, Li xiaoyun, Huang ying, Yu kewei and Liu xijun (“Super Girls”), appeared together to the public for the first time in Beijing yesterday after the contest finished on 4 September 2009. At the signing ceremony, all Super Girls are wearing Xtep apparel to show their charm and chic to the crowded media and fans.

During the signing ceremony, Xtep also announced the strategic partnership with EE-Media which has the largest entertainment resources in the PRC mass market. The two groups will arrange a series of high profile marketing events to take advantage of the recent hit wave of “Super Girls” across the nation. The first event of “Super Girls” concert is scheduled to take place in Shanghai on 7 October 2009.

The “Super Girls” singing contest has been the talk of the nation since its launch this year where young talented female contestants compete to become pop stars. This contest was organized by EE-Media and Hunan Satellite TV and attracted a record breaking number of over 150,000 contestants from all over the PRC. This program has attracted a huge nationwide audience and the winners of “Super Girls” will become teenagers' idols.

Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep, added, “Xtep differentiates its brand position by its innovative marketing strategy which combines sports and entertainment. The “Super Girls” have received an overwhelming attention from media and audience. We will leverage on their high profiles throughout the nation to organize various “Super Girls” Concert Tour in different cities to further promote and enhance our leading fashion sportswear brand position.”

Xtep International Holdings Limited

Must ReadView All

Textiles | On 23rd Jan 2017

China’s cotton imports down 39% in 2016

China’s total cotton imports declined by 39.1 per cent to ...tons in...

Textiles | On 23rd Jan 2017

MagnaColours develops new sustainability standard

MagnaColours, manufacturer of printing inks and ink bases, discharge...

Courtesy: ZDHC

Textiles | On 23rd Jan 2017

ZDHC adds six new contributors for sustainability

Zero Discharge of Hazardous Chemicals (ZDHC) programme has added six...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search