Home / Knowledge / News / Apparel/Garments / FBOI outfits new generation of stylish self-starters
FBOI outfits new generation of stylish self-starters
05
Oct '09
Fueled By Others Ignorance Apparel is more than just a new web-based clothing line from Tony Cannady, an ambitious television production coordinator turned fashion and entertainment entrepreneur.

The FBOI (pronounced F-Boy) apparel brand, launched, was born from Cannady's personal triumphs and trials, a wearable form of in-your-face affirmation art that capsulizes his personal philosophy about life. "I truly believe that the only true security comes from within and that success in any area of life comes from self-reliance, attitude and pro-action," said the 30-year-old Florida native.

The FBOI line of made-in-America, high-quality, comfortable casual-wear includes value-priced hoodies, t-shirts, boxers and hats for men and women in the 16 to 34 age demographic, with a line of accessories in the works. Cannady designed his clothing as a type of walking billboard, identifying the wearer as a positive person who means business. A guy whose own life experience has included being flat broke and even homeless, Cannady knows that what doesn't break you makes you stronger.

"In the first three months after I moved to L.A. everything that could go wrong did," said Cannady, who saw promised television jobs disappear, entertainment writers go on strike, financing fall through and friends disappoint. "But all that gave me the idea for FBOI. I refused to let other people's ignorance stop me." After several false starts, Cannady financed FBOI Apparel with a part-time job at Pep Boys.

The FBOI philosophy is an edgy result of Cannady's hard-won life lessons. T-shirts sporting thought-provoking lines like Hater Proof, The Ignorant Must Pay a Fine Once They Cross That Line and Your Ignorance Only Fuels My Agenda are already building buzz on social networking sites including Facebook and Twitter.

"A model FBOI member would definitely be someone who has made a conscious decision to get off their butts, drop the excuses and get in the game of making things happen for themselves," said Cannady, who plans to use both music and video to support the brand. "My dream is for FBOI to communicate a positive message, empower and unite people - one t-shirt at a time."

Fueled By Others Ignorance Apparel is a positive-message clothing line of made-in-America, high-quality, comfortable casual-wear including hoodies, t-shirts and hats for men and women.

Fueled By Others Ignorance Apparel


Must ReadView All

Textiles | On 20th Aug 2017

PetroVietnam, Vinatex discuss reviving PVTEX plant

Discussions are under way between PetroVietnam and textile and...

Courtesy: Mexx

Fashion | On 20th Aug 2017

RNF acquires Mexx fashion brand

RNF, the Dutch sports and fashion holding, has purchased the global...

Textiles | On 20th Aug 2017

Intertextile Shanghai Home Textiles opens on August 23

Intertextile Shanghai Home Textiles, Asia’s leading platform to meet...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search