Home / Knowledge / News / Apparel/Garments / MVBY fuses innovation for its nostalgic children's wear
MVBY fuses innovation for its nostalgic children's wear
12
Oct '09
My Vintage Baby Inc has developed creative and innovative business methods for selling its nostalgic children's wear.

The 18 Direct Sales Reps participating in the 2009 Fall My Vintage Baby Direct pilot program are finding imaginative and fun ways to present the nostalgic children's wear to their customers at in-home trunk shows. The reps are also posting ads in their local school papers, and in catalogs, flyers, directories, and websites, creating a significant grassroots advertising effort.

My Vintage Baby recently placed an ad in Baby Couture magazine to enlist more direct sales representatives. To date, an additional 35 reps in 19 states have joined the My Vintage Baby Direct Sales team for the Spring 2010 season. A number of the new direct reps are boutique owners planning to build their customer base by displaying samples from the full Spring 2010 line in their boutiques, and by holding in-store trunk shows.

The direct sales model is expected to yield an additional 10% or greater in margins, therefore the primary selling focus for the 2010 business model will be through the Direct Sales Rep team. My Vintage Baby will continue to sell to retailers who do not have a Direct Sales Rep in their area. The new Spring 2010 catalogs will be mailed to these retail customers in mid-October. These catalogs will replace participation in trade shows, saving both travel and commission costs.

My Vintage Baby Inc


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search