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Apparel retailers gear up for slice of the market pie
16
Oct '09
Forecasting the retail apparel market trends is 'a hard nut to crack' due to the drastic changes in fashion, and simultaneously the customer preferences.

However, based on the retail, manufacturing, and fashion merchandising business, a few facts can be predicted to be the forthcoming trends in the retail apparel market.

A few clear trends do emerge based on demographic shift, societal influences, economic influence, and environmental concerns.

Fast fashion and customization of apparels to suit consumer preferences will gain importance. Apparel industry is turning greener these days with sustainable trends evolving to be a major influence on the industry at a global level.

With drastic changes in the global apparel market, a change from channel centric to customer centric approach will have be adopted. Retailers who wish to lead the global market will offer a range of services such as loyalty cards, mobile vouchers, and coupons etc.

Private labels will provide brand value and satisfy the lifestyle requirements of the customers along with which a retailer needs to be sensible to the changes in the apparel market to retain his slice of the pie.

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Fibre2fashion News Desk - India

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