Home / Knowledge / News / Apparel/Garments / Dickies to outfit Texas Motor Speedway workers
Dickies to outfit Texas Motor Speedway workers
14
Oct '09
Dickies, the innovative work and lifestyle apparel brand, announced it will continue its partnership with Texas Motor Speedway from 2010-2012. The partnership names Dickies as the official work wear of TMS. As the exclusive work apparel brand at TMS, Dickies will outfit speedway workers for all major NASCAR and IRL weekends. Dickies takes pride in the authenticity of its work wear heritage, and the hard workers behind the scenes of North Texas' largest sporting events are perfect examples of the brand's core customers.

Dickies continues as a major on site marketer and the new partnership allows Dickies and TMS to work together for years to come.

Dickies continues to find ways to communicate its work wear heritage and broaden its lifestyle appeal across a multitude of marketing platforms, from NASCAR to board sports, music, professional bull riding, and beyond. The brand known for making durable, quality work gear at a great value, is broadening its marketing and sponsorship efforts beginning in 2010 in order to more effectively reach a wider consumer demographic.

“So many core Dickies customers are huge NASCAR fans, and we want to make sure they have the opportunity to interact with the brand at work as well as after work,” says Chris Prokopeas, Vice President of Marketing for Dickies. “Texas Motor Speedway offers us the chance to do exactly that with some of the largest race crowds in NASCAR.”

In addition to serving as the official work wear provider for TMS, Dickies will co-sponsor the track's Lug Nutz street team, have entry gate and backstretch billboard signage at each NASCAR race annually, have a 20' by 40' display area for all event weekends, provide uniforms for all parking staff and ticket takers for all event weekends and maintain a customized Burn Out Alley motor coach hospitality zone.

“We were extremely pleased to have had the opportunity to introduce Dickies to NASCAR's premier series and have a Fort Worth-based company serve as the title sponsor of the fall Sprint Cup Series race since its debut in 2005,” said TMS President Eddie Gossage. “Although Dickies will not be returning as the race sponsor, this new agreement is a testament to the strong bond the two companies created since we began working together.”

Additional sponsorship programs from Dickies will be announced at a later date, and will expected to include a range of board sports and music initiatives to balance its NASCAR efforts.

Williamson-Dickie Mfg. Co.

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search