Home / Knowledge / News / Apparel/Garments / REI holds Twinkie Roasts to beckon Mother Nature for hearty snowfall
REI holds Twinkie Roasts to beckon Mother Nature for hearty snowfall
15
Oct '09
National outdoor gear and apparel retailer REI held the first of many Twinkie Roasts across the country, a quirky annual employee event to beckon Mother Nature to provide a hearty snowfall on behalf of snowsports lovers everywhere.

The REI Twinkie Roast began in the late 1970s at the co-op's Berkeley, Calif. store. Today, its headquarters, two distributions centers and many of the company's stores hold employee events to generate excitement about the upcoming winter season.

While REI doesn't formally track the success of its Twinkie Roasts, there are several noteworthy, some might say mysterious, successes. According to employee accounts, after the Denver store's 2006 Twinkie Roast, fondly remembered as the burning of the “Twinx” (Twinkie sphinx), there was a Christmas blizzard and the sixth highest single day snowfall on Colorado records. This success was surpassed in 2007 by the burning of the “Twinnacle” (climbing pinnacle wrought from sponge cake) when snow fell in the mountains 59 out of 62 consecutive days.

The co-op happily outfits its members and customers for a wide variety of snowsports, including skiing, snowboarding, snowshoeing, sledding and other activities. During the 2008-2009 winter season, REI sold enough skis and snowboards that when stacked equal the height of Mt. Rainier (14,410') 19 times.

Recreational Equipment Inc

Must ReadView All

Courtesy: Ikea

Textiles | On 26th Apr 2017

Ikea’s product sourcing from India to double by 2020

Ikea, the global home furnishing giant from Sweden, plans to double...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search