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US Lacrosse inks deal with Champion Athleticwear
20
Oct '09
US Lacrosse is proud to announce a new partnership with Champion Athleticwear. Champion has been selected by the sport's national governing body as the “Official Performance Apparel of US Lacrosse.” Champion shares US Lacrosse's commitment to the responsible development and growth of lacrosse across the country.

Champion has been offering the very best in sports apparel to athletes of all ages for 90 years. A leader in athletic wear innovation, Champion invented the classic hoodie, mesh football uniform and sports bra. Both the sport of lacrosse, the fastest growing team sport in the country, and the Champion brand are considered 'American Originals,' known for tradition and rich heritage.

“US Lacrosse is dedicated to promoting and developing the sport of lacrosse across the country,” said Steve Stenersen, president and CEO of US Lacrosse. “The partnership with Champion is a valuable relationship that provides US Lacrosse with new resources to further accomplish our mission, while giving our 300,000 members access to unique discounts on high quality performance athletic apparel.”

“We are thrilled to be partnering with US Lacrosse and the thousands of members they represent.” said Claire Powell, Director Champion Brand Marketing. “The partnership fits perfectly with our 'How You Play' advertising campaign and provides new opportunities to bring the Champion brand into the lives of lacrosse players, of all ages, across the country. We look forward to building a long relationship with the US Lacrosse organization, and support their efforts to propel lacrosse to new levels of popularity and visibility.”

In addition to the apparel partnership, the 2010 US Lacrosse National Convention, the largest lacrosse-specific educational and networking opportunity in the country, will be presented by Champion. The convention brings together more than 5,000 lacrosse coaches, officials, vendors and fans from all over the United States. The 2010 US Lacrosse National Convention will take place January 15-17 in Baltimore.

Additionally, Champion will present the 2010 US Lacrosse Champion Challenge in Orlando, Fla. This annual event will feature the U.S. men's and women's national lacrosse teams competing in exhibition games with top Division I programs and international teams. The 2010 US Lacrosse Champion Challenge will take place at Disney's Wide World of Sports, January 30-31.

Champion is a brand of Hanesbrands Inc.

Champion

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