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Chinese sportswear brand Exceed to be listed in US

23 Oct '09
2 min read

Exceed Company Ltd. the successor to 2020 ChinaCap Acquirco, Incannounced the completion of the acquisition of the outstanding shares of Windrace International Company Limited and the redomestication of 2020 to the British Virgin Islands through a merger of 2020 with and into the Company. The transaction was approved by the stockholders of 2020 at its special meeting on October 19, 2009 as described in its Registration Statement on Form S-4, as amended.

"We are very proud to announce the completion of this strategic transaction with 2020 and New Horizon Capital," stated Mr. Lin Shuipan, Chairman and CEO of Exceed. "Exceed is the first Chinese sportswear brand to be listed in the US. Sportswear consumption in China is experiencing rapid growth, making this a highly attractive segment of the consumer market. We look forward to deploying the capital from this transaction to execute our growth strategy and to solidify our position as the premier sporting goods company in China."

Excluding the underwriters' options, after the completion of the Acquisition and the Redomestication, there are currently 18,371,439 ordinary shares of Exceed outstanding as well as 10,890,000 warrants to purchase ordinary shares of Exceed.

Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. It is one of the leading domestic sports and leisurewear brands in China in terms of market share by sales revenue. Since operations began in 2002, Exceed has experienced significant growth in the mass market concentrated in the second and third tier cities in China and has established a market leading position as one of the top five Chinese sportswear brands. Exceed has three principal categories of products: (i) footwear, which comprises running, leisure, basketball, skateboarding and canvas footwear, (ii) apparel, which mainly comprises sports tops, pants, jackets, track suits and coats, and (iii) accessories, which mainly comprise bags, socks, hats and caps. Exceed Company Ltd.

Exceed Company Ltd

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