Futurebrands, a subsidiary of Pantaloon Retail (India) Limited,is India's first Brand IPR company with a portfolio of 20 brands across apparels, FMCG and home durables categories. The total brands' net sales was Rs. 660 cr in 2008-09 at 40% growth. The company operates on the brand licensing model with a mandate to create, grow and protect the asset value of its brand portfolio. It also offers specialist services through Futurebrands Insights, Futurebrands Consulting, Futurebrands Partnering to companies outside Future Group.