Home / Knowledge / News / Apparel/Garments / Threads & Heirs attracts Macy's men
Threads & Heirs attracts Macy's men
29
Oct '09
Macy's announced the launch of the new men's fashion brand, Threads & Heirs, which will be exclusively available at 200 Macy's stores nationwide in March 2010. Produced by LF USA's Oxford Collections and designed in part by acclaimed luxury designers and New York fashion darlings Ruffian, the collection will offer a modern style sensibility and deliver desirable men's fashion at an affordable price.

"Threads & Heirs embraces a new modern attitude in menswear, focused on the grab-and-go guy," said Jeff Gennette, Macy's, Inc. chief merchandising officer. "The debut capsule collection by internationally-renowned designers Brian Wolk and Claude Morais of Ruffian sets the stage for a unique new perspective in contemporary menswear."

The Threads & Heirs man expects the latest looks in quality fabrications that take him from a day at the office to a night on the town. The Threads & Heirs line was developed to respond to the 20- to 40-something male who cares about what he looks like and is style and label conscious but price sensitive. His regular media consumption makes him savvy to design elements in garments, such as good construction and product longevity. With a casual sensibility, the Threads & Heirs label aims to provide cool style with a slim silhouette and unique trimmings.

"The Threads & Heirs collaboration with Ruffian was an easy fit for Macy's vision of a fashion forward men's collection," said Durand Guion, Macy's fashion director for men's. "Ruffian's juxtaposition between classic and cutting edge along with their design integrity speaks directly to this trendy male consumer."

Brian Wolk and Claude Morais are the designers behind Ruffian, the critically acclaimed cult New York label. With extensive training in fashion, as well as dressing the stars, their work is one of the few fashion brands that goes to extremes and circles back. Drawing inspiration from cinema, European court culture and American iconography, Ruffian will apply their unique design aesthetic to this exclusive Macy's brand.

"Designing the collection was a very organic process for us," said Brian Wolk and Claude Morais of Ruffian. "We simply designed clothes that we wanted to wear, inspired by our neighborhood lifestyle in Williamsburg, Brooklyn."

Threads & Heirs will be available exclusively in select Macy's stores in March 2010.

Macy's


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search