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| Threads & Heirs attracts Macy's men | | October 29, 2009 (USA) |  |
 Macy's announced the launch of the new men's fashion brand, Threads & Heirs, which will be exclusively available at 200 Macy's stores nationwide in March 2010. Produced by LF USA's Oxford Collections and designed in part by acclaimed luxury designers and New York fashion darlings Ruffian, the collection will offer a modern style sensibility and deliver desirable men's fashion at an affordable price.
"Threads & Heirs embraces a new modern attitude in menswear, focused on the grab-and-go guy," said Jeff Gennette, Macy's, Inc. chief merchandising officer. "The debut capsule collection by internationally-renowned designers Brian Wolk and Claude Morais of Ruffian sets the stage for a unique new perspective in contemporary menswear."
The Threads & Heirs man expects the latest looks in quality fabrications that take him from a day at the office to a night on the town. The Threads & Heirs line was developed to respond to the 20- to 40-something male who cares about what he looks like and is style and label conscious but price sensitive. His regular media consumption makes him savvy to design elements in garments, such as good construction and product longevity. With a casual sensibility, the Threads & Heirs label aims to provide cool style with a slim silhouette and unique trimmings.
"The Threads & Heirs collaboration with Ruffian was an easy fit for Macy's vision of a fashion forward men's collection," said Durand Guion, Macy's fashion director for men's. "Ruffian's juxtaposition between classic and cutting edge along with their design integrity speaks directly to this trendy male consumer."
Brian Wolk and Claude Morais are the designers behind Ruffian, the critically acclaimed cult New York label. With extensive training in fashion, as well as dressing the stars, their work is one of the few fashion brands that goes to extremes and circles back. Drawing inspiration from cinema, European court culture and American iconography, Ruffian will apply their unique design aesthetic to this exclusive Macy's brand.
"Designing the collection was a very organic process for us," said Brian Wolk and Claude Morais of Ruffian. "We simply designed clothes that we wanted to wear, inspired by our neighborhood lifestyle in Williamsburg, Brooklyn."
Threads & Heirs will be available exclusively in select Macy's stores in March 2010. | | | | Macy's | |
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