Hanesbrands to enter 2010 with top-line momentum

29 Oct '09

4 min read

In Outerwear, segment growth will be driven by a multiyear agreement that has significantly expanded the company's JMS/Just My Size brand in casualwear. Champion also has confirmed space and distribution gains in the sporting goods, department store and mid-tier store channels.

Internationally, the company has secured additional net retail shelf space and new distribution in Mexico for 2010 in the socks, men's underwear and women's intimate apparel categories. Hanesbrands is using its global low-cost supply chain to provide its Mexico commercial operations with a competitive sales advantage and will expand this model to other countries.

“We have the No. 1 or No. 2 market-share positions in all of our core categories because of the strength of our brands and power of our supply chain,” said William J. Nictakis, Hanesbrands president, chief commercial officer. “Retailers across all channels recognize that they can use the strength of our brands with consumers to build their business and drive shopper traffic in good economic times and bad. We are seeking to drive growth for our company and our retail partners.”

Hanesbrands Inc

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