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JoS. A. Bank Clothiers launches new website
04
Nov '09
JoS. A. Bank Clothiers, Inc. announces the recent launch of its new e-commerce website.

The new site includes many customer-friendly features such as larger images, product photos with zoom-in functionality that allows fine details to be seen, plus advanced product search functionality, such as searching by size, that makes shopping more efficient. In addition, the site accepts new forms of payment such as Bill Me Later and allows customers to ship their orders to any JoS. A. Bank store for convenient pick up. The new site also supports many of the creative promotional and sale events that were previously offered only in the Company's retail stores.

R. Neal Black, President and CEO of JoS. A. Bank, stated: “When we launched our previous site in 2001, we won an award for being able to sell men's tailored clothing on the web. As we developed this new site, we spoke to our customers and they told us what they wanted in order to improve their shopping experience. The result is a customer-friendly, state-of-the-art site which is faster and easier to use, and which includes richer and more detailed content. We think we have designed another award-winning site for our customers and a better way to purchase men's apparel over the Internet. While we will continue to fine-tune the site to maximize its capabilities, we have already experienced better conversion rates and we believe the enhanced site will help us continue to expand our Internet sales.”

JoS. A. Bank worked with Rosetta, the largest independent interactive agency in the country, to customize and install IBM WebSphere Commerce software as the platform for the site. Chris Kuenne, Chairman and CEO of Rosetta stated: “JoS. A. Bank is a leader in multi-channel retailing. We were able to create a unique application that is available to their customers via the public website and we helped to integrate the site into their point-of-sale system to serve customers in their 470 retail stores.”

JoS. A. Bank


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