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Basic Beauty, Perfect Form & Simple Shaping for today's life
04
Nov '09
Wacoal, the leading intimate apparel brand, announces the debut of three full figure bra styles. The first style arrives in stores November 2009, followed by two additional styles beginning in February 2010. Recognizing the difficult economic times, the new additions are value-priced and value-oriented while still maintaining the characteristics in which Wacoal is renowned for - superior quality, exceptional fit and absolute comfort.

Wacoal has been designing intimate apparel for women of all shapes and sizes and as a market leader they understand the importance of perennial value. Wacoal is known as the best-selling lingerie brand at department stores due to wise shoppers and loyal fans appreciating the quality of Wacoal's styles. The new, value-priced bras - Basic Beauty, Perfect Form and Simple Shaping strengthen this positioning by offering a price point that allows all women to wear Wacoal.

"Ranging in size from 34C to 42G, Wacoal brings fit, comfort and affordable quality to the full-figured, price conscience customer," said Liz Smith, National Fit Expert for Wacoal. "With BasicBeauty, Perfect Form and Simple Shaping, Wacoal maintains their superior quality and value, while offering an affordable alternative."

Basic Beauty: Part nylon and spandex, this full figure underwire features molded two-ply cups with an inner sling for smooth, comfortable support. Additionally, the v-shaped back with built-up camisole straps
ensures non-slip and discreet coverage. Colors include black, heather pink, naturally nude and blue haze. Sizes range from 34C to 40G and will be available beginning November 2009.

Perfect Form: This underwire bra provides excellent lift, shaping and support. Additionally, it includes molded two ply cups for smooth support and two ply net back for comfort and breathability. Colors include black and toast. Sizes range from 34C to 42G and will be available beginning February 2010.

Simple Shaping: The decorative fold over elastic at the top of the cup and strap provide simple, elegant detailing for a full figure minimizer. Molded simplex cups and padded shoulder straps, with a back stretch
elastic, offer superior comfort and coverage. Colors include black and naturally nude. Sizes range from 34C to 40DDD and will be available beginning June 2010.

Internationally-celebrated for its exceptional fit, quality and absolute comfort, women of all shapes and sizes have come to depend on Wacoal. Offering a combination of the finest fabrics, technologically-advanced construction and designs that range from luxurious and romantic to elegantly structured, Wacoal offers the modern woman gorgeous style to enhance every look and comfortably fit every body, with sizes ranging from 30AA to 44G. Through their ongoing Fit for the Cure program, Wacoal continues to strengthen their commitment to breast cancer research and has donated over $2 million to Susan G. Komen for the Cure.

Wacoal America Inc


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