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JCPenney to celebrate Christmas with 'Joy of Giving'
05
Nov '09
J. C. Penney Company, Inc. announced the launch of its Christmas gift program, bringing the “Joy of Giving” to life for its customers across America whether they shop JCPenney in store, or via catalog. The Company's gift assortment this season reflects the enormous strides JCPenney has made to step up its style, while maintaining its signature quality and prices that make sense for today's budgets.

“Consumers are focused on making smart spending decisions this season without sacrificing style or quality,” said Myron E. Ullman, III, chairman and chief executive officer for JCPenney. “This plays right to our strengths as we have a meaningful gift assortment that will make it fun, festive and affordable to select gifts for family and friends. Bringing the 'joy of giving' to America's families with our best gift assortment offered through aggressive promotions and delivered with superior customer service and a convenient, easy shopping experience solidifies JCPenney as the one-stop destination this Christmas."

JCPenney Helps America's Families Give Joy This Season:
Along with the Company's vast assortment of must-have brands and convenient gift card selection, JCPenney is once again taking its gift selection to a higher level with its “red box gifts” collection.

JCPenney knows that more people will be entertaining at home this year, which is why customers can find a variety of entertaining and decorating items to assist them in creating a memorable Christmas experience at home.

JCPenney is also assisting customers to give and receive “joy” this season by making it easy for them to help those in need. Through a joint initiative with JCPenney, the Salvation Army Angel Giving Tree program will be available online, allowing customers to purchase a needed gift for a child or senior citizen in their local communities directly from jcp.com.

Customers can also share the holiday spirit this season by providing children in their local community with access to life-enriching afterschool programs through initiatives that benefit the JCPenney Afterschool Fund such as purchasing select merchandise – including educational toys such as Activity Fun Cases and Science Explorer kits – and participating in JCPenney's Round-up program from December 4-13, when customers can “round up” their purchases to the nearest whole dollar and donate the difference to the Fund.

Special “red box gifts” Associates, who were selected based on their excellence in customer service and executing the Company's CustomerFIRST program, will also be on hand to help customers find the perfect gift. Additionally, with JCPenney's multi-channel shopping options stores, and catalog as well as its convenient services, easy shipping and return options, extended store hours, and “Know Before You Go” features, Christmas shopping at JCPenney has never been easier.

JCPenney's “Joy of Giving” Integrated Marketing Campaign:
This season's marketing campaign focuses on the “Joy of Giving,” highlighting the joy of a traditional, at-home Christmas celebration. The campaign is anchored by a 30-second television spot – created by Saatchi & Saatchi – that launches on November 15. Titled “Through the Eyes of a Child” and featuring the song “You'll See" by Human (featuring Rosi Golan), the spot follows a little boy as he makes his way through a festive home filled with friends and family to deliver a special gift. The spot showcases JCPenney's gift assortment, highlighting price points and brands. A Spanish version of the spot will also air on all major Spanish-language Hispanic market networks. In addition, an extended 60-second version of the spot will appear in movie theaters nationwide beginning November 20.

JCPenney's marketing campaign will also celebrate the “Joy of Giving” through an enhanced, interactive jcp.com experience; a gifting application on the Company's Facebook page; display ads on various consumer websites; a special mobile phone Wireless Application Protocol site; and more. JCPenney will also launch a Christmas marketing campaign targeting the New York consumer specifically for its Manhattan store.

JCPenney

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