Home / Knowledge / News / Apparel/Garments / HEATTECH wear - pronoun for winter worldwide
HEATTECH wear - pronoun for winter worldwide
06
Nov '09
HEATTECH – the Japan technology wear from UNIQLO that sold 28 million units worldwide last year. And this year, we have added new anti-static and non-deforming functions to further perfect the range. The design and color variation now on offer for HEATTECH is so rich that you can hardly call it innerwear anymore. Our global sales target for the range is 50 million units. UNIQLO is aiming to use HEATTECH this year to transform what we wear in winter, and to even transform the world's winters.

HEATTECH - the UNIQLO global mission embodied
The UNIQLO global mission is to create truly great clothing with new and unique value for people all over the world. HEATTECH is one of the mission's forefront products. HEATTECH, jointly developed by UNIQLO and world leading textile manufacturer TORAY INDUSTRIES, has gone from strength to strength since its launch in 2003. Sales reached 28 million units last winter as many customers purchased HEATTECH items. HEATTECH has grown and developed into a product range that embodies UNIQLO's global mission to offer value to customers by commercializing Japanese fiber technology, a technology that is recognized and respected all over the world.

- HEATTECH – the pronoun for winter worldwide
In 2009, we will be looking to use HEATTECH to transform winter from a cold, heavy clothes season to a warm, lightweight dressed season. We have now complemented HEATTECH's original heat-generating and comfort functionalities with a design and color range so rich as to transform the range from innerwear to fashion item. This winter we will be preparing 50 million HEATTECH items for sale. Our aim is to offer the forefront Japan technology wear to customers around the world, transforming what we wear in winter, and making HEATECH into the pronoun for winter worldwide.

- HEATTECH – the functionality
We have added two extra functions to our HEATTECH range for 2009 – the anti-static and the non-deforming functions. All this functionality concentrated in the HEATTECH:
HEAT GENERATION: As HEATTECH absorbs body moisture, the movement of tiny droplets actually generates heat to keep you warm.
HEAT RETENTION: Air pockets between the fibers retain both body warm and the warmth generated by HEATTECH's moisture absorption.
MOISTURIZING: Milk protein is mixed with the fiber for a soft but supple feel on the skin. (Women's)
QUICK DRY: HEATTECH fabric wicks away and quickly dries moisture. Perspiration dries up instantly, so the fabric remains dry and refreshing. (Men's)
ODOR CONTROL: A special antibacterial agent in HEATTECH helps to minimize odors.
STRETCHABLE COMFORT: HEATTECH stretches to give you a perfect fit and maximize comfort.
ANTI-STATIC: Thanks to its unsurpassed moisture retention properties, the fiber also reduces discomfort from static electricity, when putting on and taking off the garment (NEW).
NON-DEFORMING: Highly resilient and durable, HEATTECH maintains its shape even after repeated washing (NEW).

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search