Home / Knowledge / News / Apparel/Garments / HEATTECH wear - pronoun for winter worldwide
HEATTECH wear - pronoun for winter worldwide
06
Nov '09
HEATTECH – the Japan technology wear from UNIQLO that sold 28 million units worldwide last year. And this year, we have added new anti-static and non-deforming functions to further perfect the range. The design and color variation now on offer for HEATTECH is so rich that you can hardly call it innerwear anymore. Our global sales target for the range is 50 million units. UNIQLO is aiming to use HEATTECH this year to transform what we wear in winter, and to even transform the world's winters.

HEATTECH - the UNIQLO global mission embodied
The UNIQLO global mission is to create truly great clothing with new and unique value for people all over the world. HEATTECH is one of the mission's forefront products. HEATTECH, jointly developed by UNIQLO and world leading textile manufacturer TORAY INDUSTRIES, has gone from strength to strength since its launch in 2003. Sales reached 28 million units last winter as many customers purchased HEATTECH items. HEATTECH has grown and developed into a product range that embodies UNIQLO's global mission to offer value to customers by commercializing Japanese fiber technology, a technology that is recognized and respected all over the world.

- HEATTECH – the pronoun for winter worldwide
In 2009, we will be looking to use HEATTECH to transform winter from a cold, heavy clothes season to a warm, lightweight dressed season. We have now complemented HEATTECH's original heat-generating and comfort functionalities with a design and color range so rich as to transform the range from innerwear to fashion item. This winter we will be preparing 50 million HEATTECH items for sale. Our aim is to offer the forefront Japan technology wear to customers around the world, transforming what we wear in winter, and making HEATECH into the pronoun for winter worldwide.

- HEATTECH – the functionality
We have added two extra functions to our HEATTECH range for 2009 – the anti-static and the non-deforming functions. All this functionality concentrated in the HEATTECH:
HEAT GENERATION: As HEATTECH absorbs body moisture, the movement of tiny droplets actually generates heat to keep you warm.
HEAT RETENTION: Air pockets between the fibers retain both body warm and the warmth generated by HEATTECH's moisture absorption.
MOISTURIZING: Milk protein is mixed with the fiber for a soft but supple feel on the skin. (Women's)
QUICK DRY: HEATTECH fabric wicks away and quickly dries moisture. Perspiration dries up instantly, so the fabric remains dry and refreshing. (Men's)
ODOR CONTROL: A special antibacterial agent in HEATTECH helps to minimize odors.
STRETCHABLE COMFORT: HEATTECH stretches to give you a perfect fit and maximize comfort.
ANTI-STATIC: Thanks to its unsurpassed moisture retention properties, the fiber also reduces discomfort from static electricity, when putting on and taking off the garment (NEW).
NON-DEFORMING: Highly resilient and durable, HEATTECH maintains its shape even after repeated washing (NEW).


Must ReadView All

Alliance to form joint entity for safety in factories

Textiles | On 24th Apr 2018

Alliance to form joint entity for safety in factories

On the 5th anniversary of the Rana Plaza Collapse, The Alliance for...

China’s Alibaba partners with Thailand for digital trade

Textiles | On 24th Apr 2018

China’s Alibaba partners with Thailand for digital trade

China’s Alibaba Group recently signed an agreement with the Thai...

ACFTA to benefit Egyptian RMG exports: trade body official

Apparel/Garments | On 24th Apr 2018

ACFTA to benefit Egyptian RMG exports: trade body official

Egypt’s readymade garment (RMG) sector’s exports to African countries ...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Top executives
Textile industry, India

The event should be organised every year

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search