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HEATTECH wear - pronoun for winter worldwide

06 Nov '09
4 min read

- 37 design variation with maximum 23 colors
We have 37 design variation (24 for men, 13 for women) with maximum 23 colors for our 2009 HEATTECH as to transform the range from innerwear to fashion item.

- HEATTECH – the global marketing campaign
HEATTECH embodies the UNIQLO mission to create truly great clothing with new and unique value for people all over the world. HEATTECH is a key strategic product that can help accelerate the spread of UNIQLO around the world. And UNIQLO is running its biggest global marketing campaign ever this winter season focused on HEATTECH. We want to use the HEATTECH to tell people all over the world about UNIQLO. The campaign features Tao, the Japanese model active in fashion week throughout the world, along with 11 other well-known worldwide models. The well-known fashion photographer Mario Testino has refined the HEATTECH world-view through his graphic shooting... We have also decided to air our TV commercial in the U.K and Korea.

- HEATTECH – online stores to open at last in France & the U.S.
We are launching new online stores in France and the U.S. to our existing online store network in Japan, U.K., South Korea and China in order to enable more customers around the world to experience HEATTECH. We are creating an environment where customers who cannot easily visit our stores can enjoy HEATTECH.

UNIQLO CO LTD

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