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IZOD as official apparel partner of Indy Racing League
06 Nov '09
5 min read
The move by Phillips-Van Heusen follows a series of recent similar decisions to shift IZOD's marketing mix towards sports and sponsorship activation. In 2008, IZOD was awarded the naming rights for what was then Continental Airlines Arena at the Meadowlands in New Jersey, home of the New Jersey Nets, renaming it the IZOD Center. Phillips-Van Heusen's efforts helped lift the IZOD Center to become the fourth-ranked venue of its kind in North America. Phillips-Van Heusen also recently announced its VAN HEUSEN brand's sponsorship of the Pro Football Hall Of Fame fan vote, a first of its kind for any professional sport.
The 2010 IZOD IndyCar Series, the premier open-wheel racing series in the U.S., showcases some of motorsport's leading personalities, including Danica Patrick, Helio Castroneves, Dario Franchitti, Scott Dixon, Ryan Briscoe and Tony Kanaan, as well as Graham Rahal, Marco Andretti and Tomas Scheckter, heirs to some of auto racing's greatest legends. The 2010 season is scheduled to feature 17 races in the United States, Canada, Japan and Brazil, with the first green flag dropping March 14 in Brazil. The races will be broadcast in high-definition on ABC and VERSUS.
Sponsorship Activation
Throughout the 2009 IndyCar Series season, and to coincide with the series race schedule, in-store events took place at select Macy's stores around the country to further support the launch of the IZOD/INDY sportswear line. The events displayed vintage driver suits, archival photography and one-of-a-kind cars on loan from the Indianapolis Motor Speedway Hall of Fame Museum and were highlighted by both legendary and current driver appearances.
Promotional activities for the IZOD/INDY sportswear collection included a text messaging and Web-based national sweepstakes hosted at macys.com/izod. The grand prize was an all-inclusive package for four to the 2009 Indianapolis 500.
The 2010 IZOD IndyCar Series, the premier open-wheel racing series in the U.S., showcases some of motorsport's leading personalities, including Danica Patrick, Helio Castroneves, Dario Franchitti, Scott Dixon, Ryan Briscoe and Tony Kanaan, as well as Graham Rahal, Marco Andretti and Tomas Scheckter, heirs to some of auto racing's greatest legends. The 2010 season is scheduled to feature 17 races in the United States, Canada, Japan and Brazil, with the first green flag dropping March 14 in Brazil. The races will be broadcast in high-definition on ABC and VERSUS.
Sponsorship Activation
Throughout the 2009 IndyCar Series season, and to coincide with the series race schedule, in-store events took place at select Macy's stores around the country to further support the launch of the IZOD/INDY sportswear line. The events displayed vintage driver suits, archival photography and one-of-a-kind cars on loan from the Indianapolis Motor Speedway Hall of Fame Museum and were highlighted by both legendary and current driver appearances.
Promotional activities for the IZOD/INDY sportswear collection included a text messaging and Web-based national sweepstakes hosted at macys.com/izod. The grand prize was an all-inclusive package for four to the 2009 Indianapolis 500.
Phillips-Van Heusen Corporation
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