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STOKE City secures new shirt deal with Britannia
10 Nov '09
4 min read
"The Save and Support account, for instance, is the most successful of its kind in the country with more than 18,000 people holding one of these accounts. That has generated a considerable amount of money for the Club as a result."
He added: "The level of Britannia's commitment in extending this agreement also reflects their desire to be part of a Club enjoying a Premier League profile now. Research has highlighted how much Britannia has benefited from increased brand exposure which comes with being associated with a team in the best League in the world."
Britannia, who recently completed a merger with the Co-operative Financial Services revealed last week that research among football fans nationally showed that the business's name was among the 10 best known brands in the Premier League.
He added: "The level of Britannia's commitment in extending this agreement also reflects their desire to be part of a Club enjoying a Premier League profile now. Research has highlighted how much Britannia has benefited from increased brand exposure which comes with being associated with a team in the best League in the world."
Britannia, who recently completed a merger with the Co-operative Financial Services revealed last week that research among football fans nationally showed that the business's name was among the 10 best known brands in the Premier League.
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