Home / Knowledge / News / Apparel/Garments / Threader partners with Shoeture to sell clothing & sneakers
Threader partners with Shoeture to sell clothing & sneakers
10
Nov '09
Streetwear company Wildchild Nation, LLC announces a new partnership with Shoeture, a shoe accessory company that has been making great progress in growing add-on sales within the sneaker market. Wildchild Nation will provide online distribution of Shoeture's collection of garments and products as part of Threader, the first online urban clothing marketplace for the hip hop dance and entertainment industries.

"We love having Shoeture on Threader. We were looking for interesting accessories to spice up our offering, and their streetwear driven designs appeal to our market," remarked Luam, co-founder of Wildchild Nation. Not only does Shoeture appeal to our market, but it originated in hip hop dance culture too through the founder's strong connections to the industry.

Grant Hooks, founder of Shoeture said, "We've created a whole new genre of accessory couture shoe jewelry. Now we're trying to grow that market and educate people, especially the sneaker heads, about Shoeture. Threader gives us a greater reach and access to a larger audience."

The goal through Threader is to grow even beyond the shoe fanatics and to the mass market. Threader's growth and reach continue to expand to an ever larger market.

Wildchild Nation is a lifestyle urban clothing company based in New York City. Wildchild Nation's urban clothing brand, Wildchild, produces men's and women's quality, trend-right designs influenced by the Soho, urban wear, streetwear, and vintage markets. Their Threader brand is the first Website of its kind in the streetwear dance industry offering everything from basic fulfillment of products, warehousing and customer support to private labeled manufacturing of garments. In line with their mission, they push to revitalize their consumers into self-awareness and action, referring to the "Wildchild Movement" in which individuals are encouraged to explore their hidden ambitions and creativity.

Founded in 2008 by USC alumni Grant Hooks, Shoeture is a brand of shoe accessories designed to elevate the look of your sneakers. The concept of Shoeture developed during several months Hooks spent working in Japan within the local fashion industry. Hooks found inspiration in the popularity of Japanese teens accessorizing cell phones with charms. The result was a creative blend of jewelry and footwear.

Wildchild Nation LLC


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search