Home / Knowledge / News / Apparel/Garments / Everlast signs six new global licensing deals
Everlast signs six new global licensing deals
14
Nov '09
Everlast Worldwide, Inc., the world's leading manufacturer, marketer and licensor of sporting goods, apparel, footwear, and other active lifestyle products under the Everlast brand announced the signing of six new licensing partnership agreements – Donleigh Sports, Leading Brands Inc, Vintage Sports Limited, Brands & Fashion NV, First Sports Marketing Ltd., and Baroody Group. The partnerships serve to extend and deepen Everlast's global reach in serving the health and fitness markets in the Americas, Asia, Europe and Middle East.

"The authenticity and strength of the Everlast brand is resonating with consumers around the globe and we are very pleased to have new license agreements in place with six premier global partners who share our passion for developing the very best fight sport, fitness and apparel products as we embark on our 100 year anniversary,” said Neil Morton, CEO of Everlast.

Everlast announced that it has expanded its relationship with Donleigh Sports to include the exclusive distribution of cardio, strength and MMA equipment. Donleigh Sports, a licensee of Everlast since 2003, has been in the sporting goods business since the 1960's. They currently service the following retailers throughout Canada: Wal-Mart, Canadian Tire, Sears Canada, Forzani, Home Hardware, Sam's Club, Sports Distributors and Play It Again Sports.

Leading Brands has been a licensee of Everlast since 2006 and in addition to being approved for apparel in Paraguay, will now serve as the exclusive licensee of Everlast bags and MMA equipment throughout Argentina, Paraguay and Uruguay. Previously, Leading Brands had served as primary licensee of boxing and hand exercise equipment for Argentina, Paraguay, and Uruguay.

Vintage Sports Partners Limited, is based out of Singapore and has been an exclusive licensee for apparel, footwear, underwear, loungewear, socks and bags in Indonesia, Malaysia and Singapore since 2006. Vintage Sports also operates 10 Everlast retail locations – five in Singapore and five in Malaysia – and recently opened one at ION Orchard, located in the iconic shopping district in Singapore. Vintage Sports has also been granted rights to Vietnam as an additional territory and rights to distribute boxing equipment throughout the territory.

Brands & Fashion NV, located in Mechelen, Belgium, will be the exclusive Everlast licensee for socks and underwear in the EU (excluding Italy, the UK and Ireland) beginning in January 2010. They specialize in the development and sale of sport socks as well as casual socks. Brands & Fashion also holds the licenses for No Fear, Lonsdale, Dunlop and Slazenger.

First Sports Marketing Ltd., located in Hong Kong, will be the non-exclusive Everlast licensee for boxing equipment, MMA equipment and apparel in Hong Kong and Macau. Distribution will be exclusively through gyms and sporting good retailers including First Sports Marketing owned retail locations, First Boxing. First Boxing is one of the biggest boxing equipment retailers in Hong Kong with two locations in Causeway Bay and Mongkok.

Baroody Group S.A.L. will be the exclusive boxing equipment and MMA equipment licensee for Everlast in Lebanon. They are headquartered in Beirut and hold licensees for Speedo, Converse and Champion. Baroody Group currently has one owned retail store and distributes Speedo, Converse and Champion to 200 sporting goods retailers throughout Lebanon.

Everlast Worldwide Inc

Must ReadView All

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Apparel/Garments | On 19th Jan 2017

Apparel brand Mango adapts website for Middle East region

Spanish apparel brand Mango has unveiled an adapted version of its...

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search