Home / Knowledge / News / Apparel/Garments / JMG to accelerate growth of Komar's Cuddl Duds
JMG to accelerate growth of Komar's Cuddl Duds
16
Nov '09
Komar, an industry leader in the design, marketing and distribution of women's innerwear, announced Chicago-based integrated marketing firm J.M. Glass + Associates (JMG) as its full-service agency of record for the newly acquired Cuddl Duds brand of warm underwear. The agency will provide focused strategic counsel on all aspects of marketing development to expand awareness and market penetration for the top-selling warm underwear brand.

“Komar chose to align with one of the most innovative, experienced agencies in order to best communicate Cuddl Duds' leading position in the marketplace,“ said Mark Sandler,President of Komar's Cuddl Duds division. “We will work collaboratively with JMG to accelerate our brand's growth and 'feel good' positioning, and reach a broadening consumer base.“

JMG offers a unique passion for the brand, having developed the powerful and distinctive packaging concepts for Cuddl Duds when it was owned by O'Bryan Brothers, Inc. “We are thrilled for the opportunity to work with Komar,“ said Jeff Glass, President and Founder of J.M. Glass + Associates.

“It is such an honor to work with a 101-year old company, whose tried-and-true philosophy is that you only have one reputation. This steadfast commitment aligns perfectly with our agency's values and dedication to delivering beyond the expected.”

JMG will provide expertise in marketing and business development, merchandising, promotions, public relations, social media and advertising support.

Headquartered in New York City, Cuddl Duds is a wholly owned subsidiary of Komar. Established in 1908, Komar is a privately held intimate apparel company that markets and distributes women's sleepwear, loungewear, bras and lingerie.

Komar Company

Must ReadView All

Textiles | On 7th Dec 2016

New Texprocil chairman bats for increased UPI adoption

Ujwal Lahoti, the new Cotton Textile Export Promotion Council...

RBI Governor Urjit Patel addressing a press conference. Courtesy: Youtube

Textiles | On 7th Dec 2016

Defying expectations, RBI keeps repo rate unchanged

Defying market expectations, the Monetary Policy Committee (MPC) of...

The new OJ 59/1 B. Courtesy: Karl Mayer

Textiles | On 7th Dec 2016

Karl Mayer unveils new LACE.EXPRESS model for apparel

Germany’s leading textile machinery firm, Karl Mayer, has launched a...

Interviews View All

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search