Home / Knowledge / News / Apparel/Garments / JMG to accelerate growth of Komar's Cuddl Duds
JMG to accelerate growth of Komar's Cuddl Duds
Nov '09
Komar, an industry leader in the design, marketing and distribution of women's innerwear, announced Chicago-based integrated marketing firm J.M. Glass + Associates (JMG) as its full-service agency of record for the newly acquired Cuddl Duds brand of warm underwear. The agency will provide focused strategic counsel on all aspects of marketing development to expand awareness and market penetration for the top-selling warm underwear brand.

“Komar chose to align with one of the most innovative, experienced agencies in order to best communicate Cuddl Duds' leading position in the marketplace,“ said Mark Sandler,President of Komar's Cuddl Duds division. “We will work collaboratively with JMG to accelerate our brand's growth and 'feel good' positioning, and reach a broadening consumer base.“

JMG offers a unique passion for the brand, having developed the powerful and distinctive packaging concepts for Cuddl Duds when it was owned by O'Bryan Brothers, Inc. “We are thrilled for the opportunity to work with Komar,“ said Jeff Glass, President and Founder of J.M. Glass + Associates.

“It is such an honor to work with a 101-year old company, whose tried-and-true philosophy is that you only have one reputation. This steadfast commitment aligns perfectly with our agency's values and dedication to delivering beyond the expected.”

JMG will provide expertise in marketing and business development, merchandising, promotions, public relations, social media and advertising support.

Headquartered in New York City, Cuddl Duds is a wholly owned subsidiary of Komar. Established in 1908, Komar is a privately held intimate apparel company that markets and distributes women's sleepwear, loungewear, bras and lingerie.

Komar Company

Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Cindy McNaull

We have broad range of options in durable fabrics

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search