Home / Knowledge / News / Apparel/Garments / JMG to accelerate growth of Komar's Cuddl Duds
JMG to accelerate growth of Komar's Cuddl Duds
Nov '09
Komar, an industry leader in the design, marketing and distribution of women's innerwear, announced Chicago-based integrated marketing firm J.M. Glass + Associates (JMG) as its full-service agency of record for the newly acquired Cuddl Duds brand of warm underwear. The agency will provide focused strategic counsel on all aspects of marketing development to expand awareness and market penetration for the top-selling warm underwear brand.

“Komar chose to align with one of the most innovative, experienced agencies in order to best communicate Cuddl Duds' leading position in the marketplace,“ said Mark Sandler,President of Komar's Cuddl Duds division. “We will work collaboratively with JMG to accelerate our brand's growth and 'feel good' positioning, and reach a broadening consumer base.“

JMG offers a unique passion for the brand, having developed the powerful and distinctive packaging concepts for Cuddl Duds when it was owned by O'Bryan Brothers, Inc. “We are thrilled for the opportunity to work with Komar,“ said Jeff Glass, President and Founder of J.M. Glass + Associates.

“It is such an honor to work with a 101-year old company, whose tried-and-true philosophy is that you only have one reputation. This steadfast commitment aligns perfectly with our agency's values and dedication to delivering beyond the expected.”

JMG will provide expertise in marketing and business development, merchandising, promotions, public relations, social media and advertising support.

Headquartered in New York City, Cuddl Duds is a wholly owned subsidiary of Komar. Established in 1908, Komar is a privately held intimate apparel company that markets and distributes women's sleepwear, loungewear, bras and lingerie.

Komar Company

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search