Home / Knowledge / News / Apparel/Garments / Ekta Choudhary unveils 'Groovy T-shirts' line
Ekta Choudhary unveils 'Groovy T-shirts' line
Nov '09
GINI & JONY, a premium children's apparel company active for the past 30 years announced the launch of “Groovy T-shirts” a limited edition T-Shirts range in association with Bajaj Allianz.

This limited edition range of apparel, having specific messages endorsed on them, was unveiled by Ekta Choudhary, Femina Miss India 2009 at a press conference in the city. As part of this campaign, parents who will buy a Bajaj Allianz SMART KIDS policy as well as winners of the ongoing radio contests will be entitled to get a “Groovy Kids” T-Shirt free for their wards.

Apart from the 10,000 'Groovy T-Shirts' to be given free to Bajaj Allianz Life Child policy holders, it is also available from the 14th of November across all the Gini & Jony outlets. Available in 2 colors & 4 cool text options, to go well with the children from 4 to 14 year age group.

Speaking on the strategic tie-up, Mr. Akshay Mehrotra, Head – Marketing, Bajaj Allianz, says, “We are happy to announce that Gini & Jony, India's No 1 brand for kids has launched a new range of 'Groovy T-shirts'. Gini & Jony expresses your child's freedom with garments that are designed for a happy, healthy, active, adventurous life. This exercise not only helps us connect directly with the kids but also provides us a platform to connect with masses and spread the general interest messages endorsed on the range. These T-shirts are a medium to educate masses about the importance & need of child insurance.

Responding to the tie-up, Mr. Anil Lakhani, Director, Gini & Jony said, “It gives us immense happiness in associating ourselves with Bajaj Allianz. Bajaj Allianz's aggressive strategies & our broad customer base will complement each other in achieving milestones. We hope this association is just the beginning for a longer alliance with Bajaj Allianz.”

Previously, no other financial services company has ever tried to implement such a direct approach to its customer base, and this is a path breaking move by Bajaj Allianz in terms of forming this tie up with Gini & Jony. With respect to a retail chain engagement, this is an innovative move for Gini & Jony as well, as it shares equal concern for upbringing of a Happy child.

Gini & Jony Ltd

Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search