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Chelsea Manor introduces New Retail Concept at Westfield Fashion
17
Nov '09
Chelsea Manor and Westfield LLC finalized an agreement to open a chain of boutique-style stores offering fashion lingerie and intimate apparel. The announcement was made today by Houman Salem, founder and chief executive of the Salem Holdings Company.

The first Chelsea Manor store is set to open in December 2009 at Westfield Fashion Square in Sherman Oaks, California Chelsea Manor, a subsidiary of the Salem Holdings Company, intends to open an additional 5 stores by the end of 2010 in the Southern California area, with the strategic objective of opening 75 stores nationwide by 2013. “We are proud to be working with the talented people at Westfield, they share our vision and excitement with the overall Chelsea Manor brand and concept,” commented Salem.

Westfield is the world's largest operator of Malls, with retail properties throughout the United States, United Kingdom, Australia, and New Zealand. The Westfield Fashion Square caters to a high-end clientele and is among Westfield's top properties. Other stores in Westfield Fashion Square include Bloomingdale's, Macy's, Zara, bebe, Guess, Planet Funk, and True Religion – among others. “We feel the Chelsea Manor brand is a fresh new concept and is well positioned for growth within our shopping center,” stated Theone Miller, Marketing Director.

Chelsea Manor features European-inspired fashion with modern gothic interior design and architecture combined with the high-end customer service generally found only in small boutique stores. This combination promotes the darker and more sensual side of intimacy with service that focuses on product knowledge and overall customer support.

Chelsea Manor will introduce its own private collection of over 50 styles of lingerie and intimate apparel. In addition, the stores will carry other notable brands such as Cosabella, La Perla, Sophie B, and Biatta. “By bringing the Chelsea Manor boutique-style retail concept to shopping malls, we are proud to say that we are the world's first 'Mainstream Boutique',” commented Salem.

Chelsea Manor


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