Home / Knowledge / News / Apparel/Garments / Chelsea Manor introduces New Retail Concept at Westfield Fashion
Chelsea Manor introduces New Retail Concept at Westfield Fashion
17
Nov '09
Chelsea Manor and Westfield LLC finalized an agreement to open a chain of boutique-style stores offering fashion lingerie and intimate apparel. The announcement was made today by Houman Salem, founder and chief executive of the Salem Holdings Company.

The first Chelsea Manor store is set to open in December 2009 at Westfield Fashion Square in Sherman Oaks, California Chelsea Manor, a subsidiary of the Salem Holdings Company, intends to open an additional 5 stores by the end of 2010 in the Southern California area, with the strategic objective of opening 75 stores nationwide by 2013. “We are proud to be working with the talented people at Westfield, they share our vision and excitement with the overall Chelsea Manor brand and concept,” commented Salem.

Westfield is the world's largest operator of Malls, with retail properties throughout the United States, United Kingdom, Australia, and New Zealand. The Westfield Fashion Square caters to a high-end clientele and is among Westfield's top properties. Other stores in Westfield Fashion Square include Bloomingdale's, Macy's, Zara, bebe, Guess, Planet Funk, and True Religion – among others. “We feel the Chelsea Manor brand is a fresh new concept and is well positioned for growth within our shopping center,” stated Theone Miller, Marketing Director.

Chelsea Manor features European-inspired fashion with modern gothic interior design and architecture combined with the high-end customer service generally found only in small boutique stores. This combination promotes the darker and more sensual side of intimacy with service that focuses on product knowledge and overall customer support.

Chelsea Manor will introduce its own private collection of over 50 styles of lingerie and intimate apparel. In addition, the stores will carry other notable brands such as Cosabella, La Perla, Sophie B, and Biatta. “By bringing the Chelsea Manor boutique-style retail concept to shopping malls, we are proud to say that we are the world's first 'Mainstream Boutique',” commented Salem.

Chelsea Manor


Must ReadView All

Apparel/Garments | On 24th Jun 2017

JD enters into strategic partnership with Farfetch

E-commerce giant, JD, China's largest retailer, and Farfetch, the...

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search