Home / Knowledge / News / Apparel/Garments / New Jersey - promising market for American Apparel expansion
New Jersey - promising market for American Apparel expansion
19
Nov '09
American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened a new store in Cherry Hill, New Jersey

The 3,100 sq. ft. store is on the first floor of the Cherry Hill Mall, which is newly renovated and has undergone significant expansion. American Apparel is next to several other young, urban clothing companies, such as Urban Outfitters and Forever 21.

"Cherry Hill is a mall that is going through a major resurgence. We think we can become an important part of that and provide stylish, sophisticated basics to customers who previously needed to travel some distance to our other stores to get them," said Marsha Brady, a creative director for American Apparel.

This location features American Apparel's staple collection of basic t-shirts, sweatshirts and underwear, as well as the company's new product categories designed for the upcoming winter season, like coats, thermals and accessories such as hats and gloves. In its first week, the store hired five new staff members and plans to hire approximately 10 additional employees.

"New Jersey has been a promising market for American Apparel expansion. Not only has the geography of the state provided some wonderful mall opportunities with Short Hills and Menlo Park, but the proximity of Hoboken to New York City and Cherry Hill to Philadelphia will let American Apparel reach a commuting customer on their way to and from work. We've set ourselves up to touch on the personalities of these markets and we think we can meet the critical and growing needs they have," said Brady.

American Apparel

Must ReadView All

Courtesy: Teijin

Textiles | On 5th Dec 2016

Teijin merges two businesses into one division

Japanese manufacturer of speciality fibres Teijin Limited is merging...

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search