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New Jersey - promising market for American Apparel expansion
19 Nov '09
2 min read
American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has opened a new store in Cherry Hill, New Jersey
The 3,100 sq. ft. store is on the first floor of the Cherry Hill Mall, which is newly renovated and has undergone significant expansion. American Apparel is next to several other young, urban clothing companies, such as Urban Outfitters and Forever 21.
"Cherry Hill is a mall that is going through a major resurgence. We think we can become an important part of that and provide stylish, sophisticated basics to customers who previously needed to travel some distance to our other stores to get them," said Marsha Brady, a creative director for American Apparel.
This location features American Apparel's staple collection of basic t-shirts, sweatshirts and underwear, as well as the company's new product categories designed for the upcoming winter season, like coats, thermals and accessories such as hats and gloves. In its first week, the store hired five new staff members and plans to hire approximately 10 additional employees.
"New Jersey has been a promising market for American Apparel expansion. Not only has the geography of the state provided some wonderful mall opportunities with Short Hills and Menlo Park, but the proximity of Hoboken to New York City and Cherry Hill to Philadelphia will let American Apparel reach a commuting customer on their way to and from work. We've set ourselves up to touch on the personalities of these markets and we think we can meet the critical and growing needs they have," said Brady.
The 3,100 sq. ft. store is on the first floor of the Cherry Hill Mall, which is newly renovated and has undergone significant expansion. American Apparel is next to several other young, urban clothing companies, such as Urban Outfitters and Forever 21.
"Cherry Hill is a mall that is going through a major resurgence. We think we can become an important part of that and provide stylish, sophisticated basics to customers who previously needed to travel some distance to our other stores to get them," said Marsha Brady, a creative director for American Apparel.
This location features American Apparel's staple collection of basic t-shirts, sweatshirts and underwear, as well as the company's new product categories designed for the upcoming winter season, like coats, thermals and accessories such as hats and gloves. In its first week, the store hired five new staff members and plans to hire approximately 10 additional employees.
"New Jersey has been a promising market for American Apparel expansion. Not only has the geography of the state provided some wonderful mall opportunities with Short Hills and Menlo Park, but the proximity of Hoboken to New York City and Cherry Hill to Philadelphia will let American Apparel reach a commuting customer on their way to and from work. We've set ourselves up to touch on the personalities of these markets and we think we can meet the critical and growing needs they have," said Brady.
American Apparel
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