Home / Knowledge / News / Apparel/Garments / New Slix fundamentally enhance comfort & performance
New Slix fundamentally enhance comfort & performance
20
Nov '09
New Slix products represent the ultimate evolution in men's underwear, marrying high-performance textiles with thoughtfully designed garments that literally change lives.

The product line's departure from common cotton underwear is the solution to dumpy looking T-shirts that bunch, retain moisture and come un-tucked. It's the remedy for briefs that stretch out and lose shape. It's the antidote for droopy socks. By delivering exceptional comfort, versatility and sex appeal, Slix promises to give the modern professional man the edge in his every endeavor.

Slix founder Greg Hall created Slix to do for professional men what garment manufacturers had done for athletes a decade before – provide them with revolutionary products that fundamentally enhanced their comfort and performance.

“The technology exists, but the products don't,” Hall said. “Department stores don't offer anything close, and athletic stores don't offer garments made with the versatility required for a professional's everyday lifestyle.”

Hall went on to explain that department stores still predominantly offer cotton underwear differentiated only by brand and value. “You can select the pair with the designer label or the generic 3-pack,” he said. “Functionally, there is little difference.” Athletic stores offer garments that utilize performance materials, Hall continued, but none that are designed with the versatility to meet the daily needs of a professional man.

“I wanted underwear that would not only be functionally superior to cotton, but also versatile enough to wear to the office,under jeans, working out or under my board shorts,” Hall said. Designed to be worn under business suits, casual attire and even swim trunks, Slix underwear enhances men's lives from the boardroom to the bedroom by employing fabrics and designs that breathe, wick perspiration, and streamline the physique.

“Slix will even make you stand a little straighter, eliminate the need to constantly adjust your underwear, and literally put a spring in your step,” Hall said, noting some of the product benefits. Improved core support and increased blood/oxygen circulation are another aspect of the underwear line's value proposition.

Slix launched in November 2009 as an online, direct-to-consumer business with a mission to enhance the lives of professional men through superior products and exceptional service.

“Our business model keeps us in direct contact with our customers, Hall said. “Men don't try underwear on at the store anyway.”

Slix


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search