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New Slix fundamentally enhance comfort & performance
Nov '09
New Slix products represent the ultimate evolution in men's underwear, marrying high-performance textiles with thoughtfully designed garments that literally change lives.

The product line's departure from common cotton underwear is the solution to dumpy looking T-shirts that bunch, retain moisture and come un-tucked. It's the remedy for briefs that stretch out and lose shape. It's the antidote for droopy socks. By delivering exceptional comfort, versatility and sex appeal, Slix promises to give the modern professional man the edge in his every endeavor.

Slix founder Greg Hall created Slix to do for professional men what garment manufacturers had done for athletes a decade before – provide them with revolutionary products that fundamentally enhanced their comfort and performance.

“The technology exists, but the products don't,” Hall said. “Department stores don't offer anything close, and athletic stores don't offer garments made with the versatility required for a professional's everyday lifestyle.”

Hall went on to explain that department stores still predominantly offer cotton underwear differentiated only by brand and value. “You can select the pair with the designer label or the generic 3-pack,” he said. “Functionally, there is little difference.” Athletic stores offer garments that utilize performance materials, Hall continued, but none that are designed with the versatility to meet the daily needs of a professional man.

“I wanted underwear that would not only be functionally superior to cotton, but also versatile enough to wear to the office,under jeans, working out or under my board shorts,” Hall said. Designed to be worn under business suits, casual attire and even swim trunks, Slix underwear enhances men's lives from the boardroom to the bedroom by employing fabrics and designs that breathe, wick perspiration, and streamline the physique.

“Slix will even make you stand a little straighter, eliminate the need to constantly adjust your underwear, and literally put a spring in your step,” Hall said, noting some of the product benefits. Improved core support and increased blood/oxygen circulation are another aspect of the underwear line's value proposition.

Slix launched in November 2009 as an online, direct-to-consumer business with a mission to enhance the lives of professional men through superior products and exceptional service.

“Our business model keeps us in direct contact with our customers, Hall said. “Men don't try underwear on at the store anyway.”


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