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JCPenney discontinues Big Books
20 Nov '09
4 min read
Ongoing Growth of jcp.com and Digital Outreach: As JCPenney's largest, most dynamic store, jcp.com is one of the largest general merchandise sites on the Internet, with more than 250,000 merchandise offerings and millions of opt-in e-mail subscribers. Additionally, JCPenney has developed a range of digital marketing initiatives, such as an iPhone application launched this year and presence on social media sites such as Facebook, where JCPenney has so far amassed a following of more than half a million fans.
Broad Array of Specialty Catalogs: A roster of specialty catalogs includes a range of home catalogs to support JCPenney's leadership in home lines, such as “Rooms Babies Love” and the cooks® catalogs; the “Little Red Book” publications for women's apparel and accessories; and “Matters of Style” for men. Other popular catalogs, including the Christmas catalog, will continue.
Less Paper for a Greener Planet
As part of its corporate social responsibility initiative, C.A.R.E.S., which stems from the vision that JCPenney cares for its Community, Associates, Responsible Sourcing, Environment and Sustainable Products, the Company works with its suppliers to ensure that the paper used in its catalogs is sourced from well-managed forestry operations that have been certified and verified by independent third parties. JCPenney has already implemented a number of initiatives for reducing catalog paper requirements, including:
• Refining catalog distribution lists based on anticipated and actual customer response, and promptly responding to customer requests to be removed from distributions.
• Using some of the lowest-weight paper in the industry, which requires less fiber to produce.
• Incorporating 10 percent post-consumer-waste recycled content into catalogs when feasible.
Broad Array of Specialty Catalogs: A roster of specialty catalogs includes a range of home catalogs to support JCPenney's leadership in home lines, such as “Rooms Babies Love” and the cooks® catalogs; the “Little Red Book” publications for women's apparel and accessories; and “Matters of Style” for men. Other popular catalogs, including the Christmas catalog, will continue.
Less Paper for a Greener Planet
As part of its corporate social responsibility initiative, C.A.R.E.S., which stems from the vision that JCPenney cares for its Community, Associates, Responsible Sourcing, Environment and Sustainable Products, the Company works with its suppliers to ensure that the paper used in its catalogs is sourced from well-managed forestry operations that have been certified and verified by independent third parties. JCPenney has already implemented a number of initiatives for reducing catalog paper requirements, including:
• Refining catalog distribution lists based on anticipated and actual customer response, and promptly responding to customer requests to be removed from distributions.
• Using some of the lowest-weight paper in the industry, which requires less fiber to produce.
• Incorporating 10 percent post-consumer-waste recycled content into catalogs when feasible.
JCPenney
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