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Country turning into playground for sportswear brands
Nov '09
Bangladesh is turning in to a global hub for outsourcing sportswear as many renowned brands are lining up at the door steps of apparel manufacturers to purchase functional sportswear clothing, as and when a big sporting event is scheduled.

The main features which attract sportswear brands like Nike, Adidas and Puma, who are sourcing their requirements from Bangladesh since long, is the quality and the competitive rates quoted by the clothing exporters of the country.

Fibre2fashion spoke exclusively to Mr Ahasan Khan, Vice-Chairman of the multi-faceted Viyellatex Group, who said, “Sportswear brands used to buy from traditional sourcing hubs like China, Taiwan, Thailand and India, but in recent days, Bangladesh has became focus point for all the sportswear brands because, it has the ability, capability and competitiveness over those countries”.

He explained by saying, “Bangladesh used to be sourcing place for value products only but now we have proved that the local manufacturer has the ability to produce quality products for the up-market and our work-force also has the required skills.

“We have lots of vertical units for manufacturing knit or jersey, who can also handle large volumes of order under one roof and also provide competitive prices, since our labour cost is cheaper then rest of the world, which has facilitated most of the global brands to outsource from Bangladesh.

“Another important issue is that, most of the sportswear brands have expanded their product portfolio's from specialized sportswear products to fashion life style goods, which has increased the range of product and items.

“People prefer to wear sportswear as a fashion wear or casual wear for day to day use, which earlier was meant for sports activities alone, which has also helped increase the popularity and scope of sportswear.

He concluded by saying, “Viyellatex is one of the leading knitwear manufacturer company and our clients include well known sportswear brands like Puma and Adidas, with whom we have a strategic partnership, along with which we also supply to other renowned brands like G-star, Esprit, Marks & Spencer, etc.”

Fibre2fashion News Desk - India

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