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| Christopher Fischer Cashmere expands with new concept boutique | | November 25, 2009 (USA) |  |
 Christopher Fischer Cashmere, renowned for its sumptuous knitwear, announced the opening of a new boutique at 1225 Madison Avenue between 88th and 89th Streets in Manhattan. Designed by Christopher Fischer himself, the store reflects the brand’s new retail concept - small, luxe and intimate stores that “wrap and envelop customers” in Christopher Fischer’s signature cashmere.
Inspired by design elements from the Christopher Fischer New York showroom, and a vision of a small but “trés chic” boutique in St. Germain in Paris, the 450 square foot store balances modern and contemporary design with traditional elements of richness. Wood finishes range from bleached and stained oak floors to naturally weathered oak trim on shelves and mahogany and exotic wood display stools.
The store is blanketed with natural textures including a leather center carpet, leather trims on drawers and small leather items for the home displayed throughout. Upon discovering an exquisite antique brass framing around the windows when stripping the outside paint, Mr. Fischer restored the framing to its original beauty and balanced it with contemporary antiqued brass hardware on the front door. The centerpiece of the store is a slated solid Wenge wood display table designed by Christopher Fischer.
Providing customers with the ultimate “one-on-one” personal service, the intimate store environment also encourages visitors to see, touch and feel the products “up close”. The store stocks a focused selection from the Women's Collection, in addition to highlights from Christopher Fischer Home, Little Christopher Fischer Baby, and gift items from the Men’s Collection. The store selection changes virtually every week, which provides customers with an ever changing assortment from both the Christopher Fischer Women’s Black Label and Orange Label collections. The store will also exclusively feature seasonal limited edition sweaters.
"We feel this is very much a test store for our new retail concept. It is our first store on Madison Avenue and the Upper East Side, which we hope will herald a new expanding retail presence for us in New York and other cities,” notes Mr. Fischer.
Christopher Fischer has been in the knitwear industry for over twenty-five years, and is inspired by his European sensibility and his love of American fashion. He has created a cashmere lifestyle brand that reflects his personal lifestyle, and his diverse experience in cashmere production and design has helped him to create luxurious pieces with clients’ needs in mind.
The Christopher Fischer lines include cashmere collections for Men, Women and Baby, as well as the Home. Mr. Fischer draws his inspiration from his residences in New York, East Hampton and London, and his extensive travels in Europe and throughout the world. Christopher Fischer has retail stores in Greenwich, Connecticut, East Hampton, Southampton and, SoHo, New York. The new Madison Avenue location is the fifth Christopher Fischer Cashmere store. | | | | Christopher Fischer Cashmere | |
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