Home / Knowledge / News / Apparel/Garments / Apparel sector fails to find footing in domestic markets
Apparel sector fails to find footing in domestic markets
28
Nov '09
The Vietnamese apparel industry was able to beat the slowdown in the global markets and is on its way to achieve the targeted export figures for 2009, but when it comes to snatching a decent market share in its very own turf, these manufacturers have failed miserably.

The Vietnamese domestic apparel market is dominated by brands from Thailand and China, which are selling clothing at cheap rates, with better designs, which has attracted the attention of the consumers, at a heavy cost to the domestic industry.

The biggest stumbling block for these apparel companies is that they have not invested in brand building activities, nor do they have a good and efficient distribution network, along with which designs are also outdated.

The apparel manufacturing sector produces clothing for well-known brands across the globe, but when it comes to producing for the domestic markets, they have not been able to meet the expectations of the local consumers.

The global apparel retailers buy quality clothing from the garment manufacturers at very low rates and then jack up the prices when it is sold in worldwide markets. But the local companies are afraid of investing in brand building and setting up supply chain networks.

Experts are advising the government to provide an impetus to apparel companies to build brands in the country, lest a day will not be far, when overseas brands will be controlling a majority share of the domestic markets.

Vietnam has a population of around 86 million which is big enough and with rising incomes among the educated young, who also have more disposable incomes; the domestic market provides enough opportunities along with higher margins.

Fibre2fashion News Desk - India

Must ReadView All

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search