Home / Knowledge / News / Apparel/Garments / RCG unveils tees with skin-tone shade card
RCG unveils tees with skin-tone shade card
30
Nov '09
The Royal Classic Group (RCG) which is an export house of readymade garments with a turnover of Rs 4.2 billion has unveiled two high fashion T-shirt brands; Fresco and Ce-10, mainly for the domestic markets, in order to reduce the impact of the slowdown in its overseas markets.

These two sub-brands have been launched under the umbrella brands; Classic Polo, which is a well established brand in India. Fresco is a pocket-less t-shirt and the Ce-10 features a round-neck style and both have been targeted at the 20-30 age group.

Both the tees come in ten bright colours are enzyme washed and are spruce fit. It is soft, smooth and silky and will be comfortable on the body

For the first time in India, RCG is giving a skin-tone shade card to help customers make a perfect colour choice to their complexion. The next stage will be to educate the customers on the relationship between the color and emotions and more.

According to Usha Periasamy, Vice-President (Brands & Operations), “We will edify the common public on the importance of colors in everyday life, since we are all moved by color whether we are aware of it or not and while perceptions of color are somewhat subjective, there are some color effects that have universal meaning.

She explained by saying, “Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility”.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X