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RCG unveils tees with skin-tone shade card
Nov '09
The Royal Classic Group (RCG) which is an export house of readymade garments with a turnover of Rs 4.2 billion has unveiled two high fashion T-shirt brands; Fresco and Ce-10, mainly for the domestic markets, in order to reduce the impact of the slowdown in its overseas markets.

These two sub-brands have been launched under the umbrella brands; Classic Polo, which is a well established brand in India. Fresco is a pocket-less t-shirt and the Ce-10 features a round-neck style and both have been targeted at the 20-30 age group.

Both the tees come in ten bright colours are enzyme washed and are spruce fit. It is soft, smooth and silky and will be comfortable on the body

For the first time in India, RCG is giving a skin-tone shade card to help customers make a perfect colour choice to their complexion. The next stage will be to educate the customers on the relationship between the color and emotions and more.

According to Usha Periasamy, Vice-President (Brands & Operations), “We will edify the common public on the importance of colors in everyday life, since we are all moved by color whether we are aware of it or not and while perceptions of color are somewhat subjective, there are some color effects that have universal meaning.

She explained by saying, “Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility”.

Fibre2fashion News Desk - India

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