Home / Knowledge / News / Apparel/Garments / RCG unveils tees with skin-tone shade card
RCG unveils tees with skin-tone shade card
Nov '09
The Royal Classic Group (RCG) which is an export house of readymade garments with a turnover of Rs 4.2 billion has unveiled two high fashion T-shirt brands; Fresco and Ce-10, mainly for the domestic markets, in order to reduce the impact of the slowdown in its overseas markets.

These two sub-brands have been launched under the umbrella brands; Classic Polo, which is a well established brand in India. Fresco is a pocket-less t-shirt and the Ce-10 features a round-neck style and both have been targeted at the 20-30 age group.

Both the tees come in ten bright colours are enzyme washed and are spruce fit. It is soft, smooth and silky and will be comfortable on the body

For the first time in India, RCG is giving a skin-tone shade card to help customers make a perfect colour choice to their complexion. The next stage will be to educate the customers on the relationship between the color and emotions and more.

According to Usha Periasamy, Vice-President (Brands & Operations), “We will edify the common public on the importance of colors in everyday life, since we are all moved by color whether we are aware of it or not and while perceptions of color are somewhat subjective, there are some color effects that have universal meaning.

She explained by saying, “Colors in the red area of the color spectrum are known as warm colors and include red, orange, and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility”.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

(left to right) Rohit Munjal, Ashok  Shah, Rahul Mehta, Premal Udani, Rajesh Masand and Jayesh  Shah

Textiles | On 28th Jun 2017

CMAI to host 822 exhibitors at 65th National Garment Fair

The Clothing Manufacturers Association of India (CMAI) will host over ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search