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M Street to wear True fashion
Dec '09
True Religion Apparel, Inc. announced the opening of a new branded retail store in the Georgetown neighborhood of Washington, D.C. Located at 3225 M Street, near the intersection of Wisconsin Avenue NW and M Street NW, the 1,230 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

Washington, D.C.'s Georgetown neighborhood offers an eclectic mix of retail shops and restaurants to residents, visitors and the communities of the nearby prestigious universities. Over 660,000 residents with average annual household incomes of $95,000 live within five miles of Georgetown. True Religion's branded retail store will join Neiman Marcus' Cusp, Coach, Juicy Couture, Intermix, Benetton, Lacoste and Diesel at this popular shopping destination.

"We are excited to expand our consumer direct platform with the addition of a True Religion branded retail store in the nation's capital. In particular, the Georgetown neighborhood of Washington, D.C. has long been recognized for its diverse and fashionable mix of retailers," said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. "We look forward to building awareness of the True Religion Brand among the capital's visitors and consumers."

"M Street's unique retail attributes and strong traffic trends exemplify the characteristics we seek as we expand our branded retail store presence," said Michael Buckley, president of True Religion Apparel, Inc. "We are confident that M Street's upscale reputation and fashionable customer base will resonate well with the True Religion brand."

True Religion Apparel Inc

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