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Billabong to buy boardsports retailer Swell
01
Dec '09
Billabong International Limited announced it has entered into a conditional agreement to acquire the United States-based online boardsports retailer Swell.com (Swell).

Swell, founded in 1999, is a leading online retailer in the US boardsport sector and sells many of the industry's leading brands.

The purchase price is not material and is subject to a confidentiality agreement. Swell is expected to contribute less than 1% of Group revenue and be slightly earnings per share positive in its first full year in the Billabong Group.

Billabong International Limited's core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector under the Billabong, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf, Nixon, Xcel, Tigerlily, Sector 9 and DaKine brands.

Billabong International Limited

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